Company Surpasses All-Time 2013 Highs by Growing Total Annual Revenue by 49%, Realizing a 98% Annual Revenue Increase for Its Industry-Leading Reseller View PRM Platform
SALT LAKE CITY, UTAH — JANUARY 27, 2015 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today it closed 2014 with significant growth in total and Reseller View PRM Platform revenue. Total revenue for the company rose 49 percent over 2013, while its Reseller View PRM platform revenue grew a staggering 98 percent, even after growing 87 percent the previous year. The number of partners supported by Reseller View surpassed the previous all-time high, reaching more than 160,000 worldwide. TreeHouse expects the number of partners supported by its robust PRM solution to nearly double in 2015.
Partner Relationship Management and TreeHouse Reseller View PRM
TreeHouse Reseller View PRM–the most complete, compatible, and customizable PRM solution available–provides the features organizations require to properly support their partner networks. The solution helps reduce the costs of managing partner networks by automating key workflows and seamlessly integrating with major CRM platforms. It helps increase revenue by providing partners the training, tools, and information needed to successfully sell, service, and support vendor products. TreeHouse achieved many milestones with Reseller View in 2014:
2014 Reseller View PRM Milestones
The Customer View
Marketing Automation and TreeHouse Marketing View
TreeHouse Marketing View™ has been an innovator in the Marketing Automation space since 1998. The product has introduced industry-leading features in areas such as landing page automation technology, contact management and targeting, social media integration, multi-layered logic for lead nurturing, online retail marketing automation, company and individual behavioral scoring, web analytics integration, ROI reporting and, most recently, a completely dedicated web content marketing module. It provides companies the marketing automation tools needed to create more effective marketing campaigns faster and more easily, which drives the incremental revenue needed for businesses to grow.
2014 Marketing View Marketing Automation Platform (MAP) Enhancements
In 2014, TreeHouse Interactive unveiled enhancements to Marketing View™, designed to give marketing professionals the improved ability to group, compare, and drill down into campaign performance data and more effectively evaluate campaign outcomes. With a clearer view of campaign results, marketers can optimize campaigns in real-time and duplicate campaigns that lead to higher levels of revenue.
“2014 was another groundbreaking year for TreeHouse Interactive in terms of revenue growth and in particular, the exponential growth of Reseller View PRM,” said Erich Flynn, CEO, TreeHouse Interactive. “The exciting milestones reached this year with Reseller View and Marketing View demonstrate our continued ability to innovate solutions based on customer demand, and execute with a rapidly growing client base that includes industry-leading companies such as National Instruments, SGI, Sungard AS and ViaWest. The growth we are experiencing clearly shows there is an untapped market demand for our solutions, particularly for PRM.”
To learn more about Reseller View partner relationship management, see Reseller View resources and customer reviews on the Salesforce AppExchange. To learn more about Marketing View marketing automation see Marketing View resources.
Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.