New video case study highlights how Impartner’s Partner Relationship Management solution allows ViaWest to provide positive, controlled first impression for fast-scaling partner base
SILICON SLOPES, UTAH — JANUARY 6, 2016 — With the explosion of big data and the need for secure solutions, leading Hybrid IT solutions provider ViaWest has turned to global SaaS Partner Relationship Management (PRM) leader Impartner to support and scale its fast-growing partner community. A new video customer case study on how ViaWest is using Impartner’s PRM solutions to help attract and engage its partners is featured here.
“We’ve had incredible growth with our channel program over the past 18 months and we’ve almost doubled the size of our partner base,” said Isaiah Hogberg, director of national channel sales for ViaWest. “To accommodate that growth, we needed a tool to do three things: streamline the registration and onboarding process; make sure we have the most current marketing and training materials available to our partners; and deliver metrics around usage so we can continue to improve incrementally. Those needs led us to Impartner’s PRM solution, which frees up our time so we can focus on our core business and help our partners in more productive ways.”
Hogberg added that ensuring a positive first impression for partners was also key to the decision to work with Impartner. “The ViaWest Partner Portal is the first impression for much of our partner community, and being able to have that impression be positive and controlled is incredibly important.”
“ViaWest epitomizes why PRM is the new CRM,” said Dave R Taylor, chief marketing officer of Impartner. “They know and embrace that the Partner Portal is the front door of their partner relationships and the face they present to the market, and that it automates processes such as onboarding so they can focus on their core business. They also know that solutions like Impartner Marketing make it easy for them to amplify their marketing through their partners and protect their brand by ensuring its consistent and proper use. ViaWest is truly harnessing the power of PRM to optimize their partner programs and drive better collective business results.”
ViaWest is a leading Hybrid IT solutions provider offering cloud, colocation, compliance services and security solutions, and is a wholly owned subsidiary of Shaw Communications, Inc. (NYSE: SJR). With more than 16 years of experience and 30 North American data centers, ViaWest offers IT and infrastructure solutions that solve business challenges while balancing cost, scalability and security requirements. We leverage on-premise platforms, local ViaWest data centers and cloud environments to deliver tailored solutions designed for maximum reliability and flexibility backed by our 100% uptime commitment.
Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.