CMOs: Ask these five simple questions up front to stop the battle with CIOs and get IT on board with your channel technology wish list
Partner Relationship Management leader Impartner shares ‘tale of two companies;’ how better anticipating IT’s concerns let one company leap frog another in PRM implementation
SILICON SLOPES, UTAH — MARCH 14, 2016 — In today’s world of bi-modal IT, the battle continues to rage between CMOs wanting to make rapid-fire technology purchasing decisions and IT teams struggling to balance business integrity while at the same time evaluating and implementing new technologies demanded by marketing and other business functions. That battle is never truer than when it comes to Partner Relationship Management (PRM) solutions, which have been proven to as much as double indirect sales, but are often bogged down by organizational alignment issues because they integrate with and ultimately consolidate a number of disparate technologies.
A new webinar featuring Global SaaS PRM leader Impartner CMO Dave R Taylor and Gartner Research Director and PRM Analyst Ilona Hansen, outlines the following five key questions sales and marketing pros need to ask up front to streamline PRM purchase decisions with IT:
“At Impartner, we have the benefit of being on the front lines of the PRM purchasing decision for hundreds of corporations,” Taylor said. “It’s clear that the sales and marketing teams who most successfully anticipate the needs of their IT colleagues and approach the PRM buying decision with them in tandem will have the smoothest process and the most successful outcome, which is critical for any business selling through indirect channels. Organizations using a contemporary, commercially available PRM solution will outperform the competition by providing a better partner experience and a more optimized partner program.”
Click here to watch the webinar featuring Taylor and Hansen to learn what sales and marketing teams should—and shouldn’t—do to streamline their PRM buying process with IT.
Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.