Channel Strategist Ian Hutchieson and Impartner CMO Dave R Taylor focus on driving channel engagement and loyalty in a new era of distraction and temptation
Webinar outlines 5 strategies Channel Chiefs must take to remain irresistible to top industry partners; references examples outside the channel that are setting the pace for ‘experience expectations’
SILICON SLOPES, UTAH — NOVEMBER 18, 2016 — Global Partner Relationship Management (PRM) SaaS leader Impartner today tackled PRHD (Partner Relationship Hyperactivity Disorder) to help companies address partner loyalty in a new era of distraction and temptation. In a new webinar titled Curing PRHD, Global Channel Strategist and Loyalty Expert Ian Hutchieson, who heads the global channel practice for loyalty consultancy ICLP, and Impartner CMO Dave R Taylor outline the five top strategies channel chiefs must take to continue to remain irresistible to top industry partners and maintain their competitive advantage.
In this webinar, which was originally presented in London as part of the Channel Chief University Series co-sponsored with Impartner’s strategic partner, Gorilla Corporation, Hutchieson and Taylor address the near death of partner loyalty in the market today, which has vendors scrambling to find ways to attract and retain the industry’s best, most profitable and most contemporary partners.
“Leading analysts paint a grim picture of the distraction today’s partners face, with most working with an average of 12 vendors in their portfolio,” said Hutchieson, who provided insights into the following five key strategies companies can employ to ensure their partner programs continue to be irresistible, partnerships become stronger and channel performance improves:
To watch the full webinar summarizing Hutchieson’s strategies for curing PRHD, click here. For more on how Impartner, Gorilla and PRM can help companies increase their partner loyalty and accelerate their indirect sales, www.impartner.com.
As a worldwide leader in loyalty marketing and CRM, ICLP builds loyalty and creates devotion. From acquiring customers and understanding them as individuals, to creating relationships that engage, reward and inspire loyalty, we turn customers into advocates and relationships into profit — and have done for over 25 years. We have global experience in B2B and B2C loyalty marketing in multiple industry sectors including retail, travel, financial services and technology.
ICLP is a Collinson Group company. Collinson Group is a global leader in influencing customer behavior to drive revenue and add value for our clients. With a unique blend of industry and sector specialists, the group develops and delivers market-leading products and services to help build, manage and optimize customer relationships across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance.
About Gorilla Corporation
Gorilla Corporation delivers game changing revenue growth for technology companies. Gorilla has been central to Channel Expansion and Optimization globally for over 20 years. Constantly innovating, developing best in class strategy and tactics, Gorilla deploys Channel Teams to recruit and manage partners to decrease the vendor cost of sales, time to revenue and increase market and channel coverage. Gorilla also conducts global channel marketing including Concierge solutions. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.
Proven methodology, solid technology, leadership and customer satisfaction are at the core of Gorilla’s practice. Based in Downtown San Francisco, Dallas Texas, Palo Alto California, Mexico City, Nairobi Kenya, Sofia, Bulgaria, Brussels, Belgium, Barcelona Spain and Singapore. Contact +1 415 829-4245 (Americas Main), +34 93 344 32 61 (EMEA Main). www.gorillaict.com.
Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.