Channel partners projected to be more, not less, important to Cloud technologies: Companies with contemporary Partner Relationship Management solutions outperform competitors
LONDON — MARCH 16, 2017 — In a presentation today at Cloud Expo Europe, Europe’s largest cloud and digital transformation show, global Partner Relationship Management (PRM) leader Impartner’s European Business Development Director Pierre Poggi shared the revenue secret its customers who are exhibiting at the show already know: companies with a contemporary PRM solution deliver an average of up to $9 million more in incremental revenue than those without.
“Despite early concerns that cloud technologies would make channel partners less, not more, important, the opposite is true,” said Poggi, citing analyst firm IDC’s stat, that by 2020, 75 percent of cloud partner’s revenue will be touched in some way by the channel. “As we exhibit at this show, we’re surrounded by our customers who already know that a world-class Partner Portal ensures that you can meet your partners’ expectations for a frictionless, consumer-grade partner experience and truly harness the power of your indirect channel.”
In his presentation, Poggi also shared a number of other key statistics about the power of contemporary PRM solutions to accelerate channel revenue. “From every angle, from attracting the best partners to scaling your channel program, there is no metric that doesn’t point to the criticality of PRM as the capstone technology for your channel program,” Poggi said, noting that “a full 86 percent of partners choose their vendors based on the partner portal, every dollar invested in a PRM saves $10 in manual labor costs and companies will find it difficult to scale beyond 50 partners without automating the partner management process.”
This is the second year in a row Impartner has attended Cloud Expo, which draws leading SaaS companies from around the world, including Impartner customers Ciena, Splunk and SunGard Availability Services. For more information on how Impartner and PRM can help companies increase revenue by up to 120 percent, click here.
Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.