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Press Release

Not Too Big to Change: How Impartner Customer Uses Power of PRM to Help Transform Global Channel Program


At SiriusDecisions Summit Europe, Xerox outlines role of Partner Relationship Management technology in optimizing channel performance

LONDON, SIRIUSDECISIONS SUMMIT — OCTOBER 4, 2017 — During the SiriusDecisions Summit Europe today, Impartner Partner Relationship Management (PRM) customer Xerox outlined how the use of a contemporary PRM technology is playing a role in helping the company transform and expand its global channels program. Aqua Porter, Xerox VP of business transformation for global channel operations, made the case study presentation in cooperation with global pure-play PRM leader Impartner, a Platinum Sponsor at this preeminent sales, marketing and channel executive conference.

In her presentation, “Not Too Big to Change: How a Partner Relationship Management Solution is Helping Xerox Become a World-Class Channel Company,” Porter detailed how Xerox, despite its size, is in the process of transforming an indirect sales organization with multiple regional channel programs and disparate technology solutions, with the aid of a single, global PRM platform to better enable channel partners and empower channel managers globally.

“So often in our sales process, we run into large corporations who are incredibly hungry to have the precise control and insight our PRM solutions can bring to their channel, but they lack confidence their corporation can get their company to ‘pry up the floorboards’ of their organization’s structure and technology base the way they need to, to make sure they are contemporary in the way they go to market,” said Dave R Taylor, chief marketing officer, Impartner. “Xerox is a shining example that no matter how big or complex your organization, reinvention is always necessary to stay ahead of the game, and with a clear vision for what the future should look like both in terms of the organization and technology, transformation is possible.”

To visit Impartner at the SiriusDecisions show in London, visit Booth 20. To get a one-to-one demo on how Impartner can transform your company’s channel, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.