“Study your partners’ performance to gain insight into their potential.”
The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
The previous methods for segmenting partners was limiting and involved very little customization. Through witnessing trends first-hand and extensive research we have been able to identify four major components to segmenting your channel in the smartest way possible.
As your company expands and develops relationships with several types of channel partners, strategizing a segmentation process will allow your company to reach results that will balance and focus your partner programs for a more profitable future.
This content originally appeared as part of Impartner’s ‘Build a Better Channel’ series. To watch the full webinar click here.