While communicating with partners is critical, what it takes to get a newsletter out the door is generally a dismal process. Cutting and pasting, special favors, multiple tools and manual steps are standard challenges and make the process cumbersome and one that often requires multiple triple checks for correct formatting, working links, accurate information and more.
That was certainly the case with software giant Autodesk, which was sending 13 newsletters each week to partners across a wide range of geographies and industries, from architecture to entertainment to manufacturing. Given partners are responsible for as much as 75 percent of Autodesk’s revenue, getting communications right was crucial for the company. Adding to the pressure, the multinational software corporation was undergoing a large business model transition from selling perpetual licenses to selling its software as a subscription – and making sure its partners were aware of new promotions, policies and more had become even more critical.
All that changed when the company implemented Impartner’s News on Demand. In a new webinar, available here, Autodesk Project Manager Eric Owen highlights how Autodesk was able to streamline its global partner communications strategy and delivery using Impartner’s 100 percent customizable newsletter platform, News on Demand. Using this comprehensive, dynamic, and targeted solution, the company immediately saw the following 8 tangible results:
“I’ve had really good feedback from my stakeholders; we have a lot of people who have been auditors and submitting articles for channel news. I’ve had nothing but positive feedback,” said Owen.