“The evolution we saw in our example client shows the untapped potential that referrals have for lead generation.”
So we have this client here at Amplifinity, a big business-to-business services company, that until a few years ago, used no referral tracking software and thus had no means to efficiently and automatically reward customers, employees, and partners who referred new customers. Without tracking and rewards, management didn’t care, customers didn’t care, and referrals made up only a small fraction of their total leads.
What a difference a few years can make. Today, as shown in the graph below, powered by Amplifinity’s software, referrals now comprise over half of all of the leads flowing into our client’s sales organization.
The evolution we saw in our example client shows the untapped potential that referrals have for lead generation. Let us break it down…
With the fully-automated customer, employee and affiliate programs deployed you will soon realize the full lead generation potential for referrals. In all of our clients, we have seen it transform the way they market, the way they sell. Referral marketing is the future of B2B lead generation, and referral automation makes the world your sales team.