With so many variables that have surfaced in 2020, everyone is talking about what is going to change and how they need to adjust. Whether or not you’ve adapted and pivoted to the new normal, often times the fundamentals that need to remain the same regardless of market conditions are overlooked. Patricia Rush, President of Rush To Channel and Impartner Channel Chief Advisory Board member, joined Impartner CMO, Kerry Desberg, on our latest podcast discussion from the Build a Better Channel series on how to fortify your channel program for any obstacles that may come in the future.
Now more than ever, it is important to keep up with trends and continue to adjust, adapt and connect. So much of the conversation in the marketplace today is about what’s changing because of the pandemic, however, the foundations that really make a channel organization run well are things that don’t change, shouldn’t change and won’t change. Listen to the full podcast with Patricia Rush, President of Rush To Channel and Impartner Channel Chief Advisory Board member. Tune in to the Build a Better Channel series and don’t miss an episode!