A message from Impartner CMO, Kerry Desberg
If 2020 were a movie genre—what would it be? Impossible to categorize, I think. Maybe part thriller, part horror, part drama—even some comedy here and there.
As a marketer, on many levels it’s felt like the marketing Hunger Games—constantly twisting, ducking and turning to find ways to move forward in this unscriptable period of history that has challenged and changed every aspect of business in some way—sometimes bad, occasionally good, and always different.
The irony of it, while no one would ever wish for what has happened in the universe in 2020, in some strange way, and like many others, our team and our company have emerged more powerfully because of it. There’s a saying, “calm seas don’t make good sailors,” and for countless reasons, large and small, I can see that’s true.
Our marketing and biz dev teams are is tighter, smarter, and more refined in every move they make—having had to pivot to markets with pandemic-driven demand, go into overdrive to compensate for normally hot leads that slowed due to COVID-induced spending caution, find ways to drive opportunities without a steady stream of events which had regularly generated bursts of demand—all of it. Our product and engineering teams have kept their roadmaps on track, collaborating and moving things ahead despite no longer working together and being able to easily hang over each other’s desks to work through a problem.
But we’re doing it! Who knows what the universe is going to continue to throw at us, but in action after action, powerful things have happened this year:
Without question, I squint a bit as I look at 2021, wondering what other unscriptable thing is headed our collective way. What I do know for sure, is the Impartner team is committed, stronger and ready to help make 2021 the best year ever for our customers’ channel—no matter what the universe throws at us. So, stay safe everyone. We look forward to working with you channel pros and tackling the challenges of the business universe together.