In this installment, we examine ways to help you better understand the types of business partners that exist today, the ones that are best suited to your business, and the best ways to attract their interest.
You can do many things with your Marketing Automation Platform (MAP) — generate leads, coordinate campaigns and measure marketing efficacy, among other things — but you cannot use it to effectively market your products and services through partners.
Impartner, the world leader in partner automation technology, is unveiling updated Through Channel Marketing Automation (TCMA) technology that removes the obstacles that have historically kept partners from utilizing vendor provided tools and benefits.
If you expect channel partners and business allies see the world through your lens given how much time, money and energy you invest in them, then here’s another news bulletin: your expectations are unrealistic. Chances your priorities are, too.
New in town? Welcome to your new role in channels. No doubt you want to make a great first impression. But what if we told you there were steps you can take to achieve more? Better still, what if we said you can begin taking these steps today? You can with this three-step primer.
More-savvy B2B marketing professionals are waking up to the fact that channel partners can be leveraged for local marketing reach as well. They’re learning to open up marketing automation systems that can be accessed by channel partners.