Impartner Inside

Your Guide Through the Channel


June 1, 2021

Your Partner Strategy: Partner Types, Requirements and Criteria Review

In this installment, we examine ways to help you better understand the types of business partners that exist today, the ones that are best suited to your business, and the best ways to attract their interest.
May 21, 2021

Trim Your Partners Ranks to Achieve Better Results

A lot of us in channels management accept the 80-20 rule that says 80% of your sales will be achieved by 20% of your best partners. But most channel leaders fail to do anything about it
May 17, 2021

Partner Program Guiding Decisions Policies and Culture: Guidance on Your Critical Decisions

"Grow" may be a goal but it is no strategy. Differentiating between the two is just one of the many things you need to understand as you begin to build your channel.
May 4, 2021

Three Reasons Why Your Marketing Automation Platform (MAP) Is No Substitute for a TCMA Solution

You can do many things with your Marketing Automation Platform (MAP) — generate leads, coordinate campaigns and measure marketing efficacy, among other things — but you cannot use it to effectively market your products and services through partners.
April 29, 2021

Impartner Debuts Through Channel Marketing Automation That Partners Cannot Help But Put to Use

Impartner, the world leader in partner automation technology, is unveiling updated Through Channel Marketing Automation (TCMA) technology that removes the obstacles that have historically kept partners from utilizing vendor provided tools and benefits.
April 12, 2021

Partner Loyalty Demands Proper Prioritization

If you expect channel partners and business allies see the world through your lens given how much time, money and energy you invest in them, then here’s another news bulletin: your expectations are unrealistic. Chances your priorities are, too.
April 6, 2021

Three Steps to Winning Your First 30 Days on the Job

New in town? Welcome to your new role in channels. No doubt you want to make a great first impression. But what if we told you there were steps you can take to achieve more? Better still, what if we said you can begin taking these steps today? You can with this three-step primer.
March 17, 2021

Partner Marketing is as Important as Partner Management

More-savvy B2B marketing professionals are waking up to the fact that channel partners can be leveraged for local marketing reach as well. They’re learning to open up marketing automation systems that can be accessed by channel partners.
January 30, 2021

New Year, New Job? Guide for New Channel Chiefs

This quick guide will help you make a significant contribution to your channel goals, objectives and performance – and defy expectations in the first 180 days.