Impartner Inside

Your Guide Through the Channel


April 14, 2021

Tame Your Quota Giant

Ever feel like retiring your channel sales quota is akin to taking down Goliath? If you do, then take heart: you can overcome your quota Goliath just like David overcame the Philistine who stared him down. Some new thinking may help your cause. To stimulate new ideas, here are three questions that every channel sales manager and channel salesperson should consider at the start of every month, quarter and year.
March 30, 2021

Building A New Channel for The Post Pandemic World and Beyond

When Covid-19 upended our world, millions of business leaders scrambled to adjust. Those that doubled-down on go-to-market strategies centered on third-party business partners found they had a leg up on rivals that over-emphasized direct sales.
October 30, 2020

Your Channel Role is Changing—Here are the Benefits

We are talking about radical changes to the way these channel teams work together and collaborate.
October 28, 2020

How to “Marie Kondo” Your Partner Experience

We want to share a few tricks on how to declutter and spark joy in your channel program.
October 6, 2020

5 Key Fundamentals to Fortifying Your Channel Foundation

Often times the fundamentals that need to remain the same regardless of market conditions are overlooked.
September 15, 2020

Why Right Now Is The Perfect Time for a Channel Digital Transformation

Identify your overall objective, what do you want to walk away with at the end of this transformation?
September 15, 2020

Increasing Channel Sales in a Pandemic

Working during a global pandemic can feel like you are living your own version of Groundhog Day.
September 8, 2020

Creating Partner Personas: The Ultimate Personalized Experience for Partners

One size doesn’t fit all. As we’ve all been at home a lot more lately, shopping online has become a regular way of life.
August 25, 2020

Top 5 things to know about the Best Partner Journeys

“Life is a journey, not a destination”, and just like life, your channel program needs to focus on the partner journey.