Ever feel like retiring your channel sales quota is akin to taking down Goliath? If you do, then take heart: you can overcome your quota Goliath just like David overcame the Philistine who stared him down. Some new thinking may help your cause. To stimulate new ideas, here are three questions that every channel sales manager and channel salesperson should consider at the start of every month, quarter and year.
When Covid-19 upended our world, millions of business leaders scrambled to adjust. Those that doubled-down on go-to-market strategies centered on third-party business partners found they had a leg up on rivals that over-emphasized direct sales.