Impartner Inside

Your Guide Through the Channel


August 16, 2019

The 5 Best Practices for Starting a Channel

When building a channel follow these best practices for optimal results.
April 15, 2018

5 Things Channel Vendors Need to Know to Prepare for the GDPR

Today, one in four US companies don’t know if they’re prepared to meet GDPR compliance standards, which are set to take effect in May of this year. These new security rules affect any business that stores data on EU citizens, even if the company is based in the US.
April 9, 2018

How to Stop Bribing Your Partners with MDF

We are in a state of revolution regarding partner programs. If you are still stuck on bribing your partners with Marketing Development Funds (MDF), we are here to tell you, there is a better way!
January 18, 2018

How to Navigate Signing a New Reseller Partner in Your Industry

Whew, what a process, but you finally got that new partner signed up. You’ve done a lot of prospecting, been on many phone calls along with demonstrations, testing and negotiation. Regardless, it was time well spent as the dotted line got signed. Now, you can sit back and watch the sales roll in.
December 11, 2017

How to Bring Manufacturing into the 21st Century With Partner Engagement

If you’re in the manufacturing industry your customers buying journey can easily become complex. The amount of time and consideration dedicated to these investments is critical to your organization and your channel partners. Partner Relationship Management helps improve the communication between companies and their channel partners.