Channel Insights


July 20, 2018

The Art of Recruiting the Perfect Channel Partners

The basic key to unlocking the perfect-fit partners is to know the persona, target markets, and skillset of the partners you need to sell your products.
July 17, 2018

How to Effectively Deliver News to Your Channel Partners

The second part of our recommendations for delivering news to your channel partners. Check out this weeks list of what you should do!
July 12, 2018

5 Steps to Avoid When Communicating with Channel Partners

We are all looking to improve our channel communications strategy. Don’t be fooled into thinking you can apply the same approach to prospects, partners, and customers.
July 6, 2018

Personalize Your Channel Communications With News on Demand

Adding the recipient's name to newsletters hardly counts as personalization… well, not in this century anyway.
May 19, 2018

The ONE RFP You MUST do to Power Your Channel

Vendor proliferation is something that every company works to manage. In today’s credit-card swipe technology buying environment, it’s easy to end up with too many solutions that don’t integrate well and result in siloed data.
May 9, 2018

5 Things You Need to Prepare Before Your Next Channel Event

You consider your partners to be your most strategic asset, which means you put a significant amount of effort into meeting their expectations.
May 1, 2018

Do You Have the Right Tools to Segment Your Channel?

The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
April 23, 2018

New Partner Mantra: ‘Show Me (How I Make) the Money’

It's surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. When we talk with our clients about the importance of a strong economic value proposition to support their recruiting and re-recruiting efforts, they report many of the same challenges.
April 18, 2018

3 Trends to Revolutionize Your Manufacturing Business

It’s no surprise the manufacturing industry has one of the most complex selling models. With a rapidly changing sales environment, keeping up with the times in the current market can make it difficult to maintain a competitive edge. We’ve discovered a few trends to revolutionize your manufacturing sales and increase revenue growth.