Impartner Inside

Your Guide Through the Channel

February 15, 2018

7 Characteristics Required to Transcend a Market and Build a Billion-Dollar Software Company

We found the most significant type of qualities amongst the most successful companies and how you can apply them when planning and building your billion-dollar software company.
January 18, 2018

So You Signed a New Reseller Partner, Now What?

Whew, what a process, but you finally got that new partner signed up. You’ve done a lot of prospecting, been on many phone calls along with demonstrations, testing and negotiation. Regardless, it was time well spent as the dotted line got signed. Now, you can sit back and watch the sales roll in.
January 12, 2018

2018: The Year of SaaS in the Channel

SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation and sales of SaaS/cloud products. I expect to see an even faster rise of SaaS/cloud adoption next year as channel companies continue to tool their business models to SaaS/cloud, which will drive adoption in the SMB space to new heights.
December 11, 2017

Bring Manufacturing 21st Century With Partner Engagement

If you’re in the manufacturing industry your customers buying journey can easily become complex. The amount of time and consideration dedicated to these investments is critical to your organization and your channel partners. Partner Relationship Management helps improve the communication between companies and their channel partners.
August 3, 2017

The 5 Best Practices for Starting a Channel

If you’re building a channel, it’s always best practice to follow best practices. Here are the five key steps to success.