Impartner Inside
Your Guide Through the Channel
April 9, 2018
We are in a state of revolution regarding partner programs. If you are still stuck on bribing your partners with Marketing Development Funds (MDF), we are here to tell you, there is a better way!
March 15, 2018
Getting your organization to shift to a partner-centric management mindset will require a change in the way you train your team to interact with partners. When selling aligns with your partner-centric management philosophy, your partner programs are bound to succeed.
February 22, 2018
Partner trust starts with your programs and your products. Your programs must deliver on the expectations you present.
February 15, 2018
We found the most significant type of qualities amongst the most successful companies and how you can apply them when planning and building your billion-dollar software company.
January 18, 2018
Whew, what a process, but you finally got that new partner signed up. You’ve done a lot of prospecting, been on many phone calls along with demonstrations, testing and negotiation. Regardless, it was time well spent as the dotted line got signed. Now, you can sit back and watch the sales roll in.
January 12, 2018
When it comes to SaaS in the channel, the biggest trend and threat for 2018 and beyond is verticalization.
December 11, 2017
If you’re in the manufacturing industry your customers buying journey can easily become complex. The amount of time and consideration dedicated to these investments is critical to your organization and your channel partners. Partner Relationship Management helps improve the communication between companies and their channel partners.