Impartner Inside

Your Guide Through the Channel


April 9, 2018

How to Stop Bribing Your Partners with MDF

We are in a state of revolution regarding partner programs. If you are still stuck on bribing your partners with Marketing Development Funds (MDF), we are here to tell you, there is a better way!
March 15, 2018

3 Ways to Change Your Selling Point of View

Getting your organization to shift to a partner-centric management mindset will require a change in the way you train your team to interact with partners. When selling aligns with your partner-centric management philosophy, your partner programs are bound to succeed.
February 22, 2018

How to Build Partner Trust and Avoid Fake News

Partner trust starts with your programs and your products. Your programs must deliver on the expectations you present.
February 15, 2018

7 Characteristics Required to Build a Billion-Dollar Software Company

We found the most significant type of qualities amongst the most successful companies and how you can apply them when planning and building your billion-dollar software company.
January 18, 2018

How to Navigate Signing a New Reseller Partner in Your Industry

Whew, what a process, but you finally got that new partner signed up. You’ve done a lot of prospecting, been on many phone calls along with demonstrations, testing and negotiation. Regardless, it was time well spent as the dotted line got signed. Now, you can sit back and watch the sales roll in.
January 12, 2018

Where SaaS is Taking the Channel in 2018

When it comes to SaaS in the channel, the biggest trend and threat for 2018 and beyond is verticalization.
December 11, 2017

How to Bring Manufacturing into the 21st Century With Partner Engagement

If you’re in the manufacturing industry your customers buying journey can easily become complex. The amount of time and consideration dedicated to these investments is critical to your organization and your channel partners. Partner Relationship Management helps improve the communication between companies and their channel partners.