Impartner Inside
Your Guide Through the Channel
July 24, 2018
Most technology companies maximize profit by maximizing revenue. This principle is the basis of digital economics.
July 20, 2018
The basic key to unlocking the perfect-fit partners is to know the persona, target markets, and skillset of the partners you need to sell your products.
July 17, 2018
The second part of our recommendations for delivering news to your channel partners. Check out this weeks list of what you should do!
July 12, 2018
We are all looking to improve our channel communications strategy. Don’t be fooled into thinking you can apply the same approach to prospects, partners, and customers.
July 6, 2018
Adding the recipient's name to newsletters hardly counts as personalization… well, not in this century anyway.
May 19, 2018
Vendor proliferation is something that every company works to manage. In today’s credit-card swipe technology buying environment, it’s easy to end up with too many solutions that don’t integrate well and result in siloed data.
May 9, 2018
You consider your partners to be your most strategic asset, which means you put a significant amount of effort into meeting their expectations.
May 1, 2018
The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
April 23, 2018
It's surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. When we talk with our clients about the importance of a strong economic value proposition to support their recruiting and re-recruiting efforts, they report many of the same challenges.