by Chelsea Rider | Jul 15, 2021 | Impartner Articles, Marketing, News & Trends, Sales
The answer to, “How to grow my channel?” is here By T.C. Doyle Whether you are new to partnering or a seasoned veteran, chances are you or one of your peers has Googled, “How to grow my channel?” If so, Impartner has answers for you. Below are five proven ideas that...
by Chelsea Rider | Jul 6, 2021 | Impartner Articles, Lessons from the Edge, Marketing, News & Trends, Sales
With savvy investments, executive buy-in and a solid roadmap, Vertiv is poised for big channel growth A home-grown partner automation stack thwarted Vertiv, an enterprise tech giant with more than $4 billion in annual sales and 21,000 employees, from achieving its...
by Chelsea Rider | Jun 28, 2021 | Impartner Articles, Lessons from the Edge, Marketing, News & Trends, Sales
You can extend your marketing prowess and rigor throughout your channel ecosystem Tighten a screw. Open a can of paint. Pound a nail in a pinch. These are just some of the clever things you can do with a screwdriver, in addition to the obvious. Try as you might,...
by Chelsea Rider | Jun 23, 2021 | Channel 101, Impartner Articles, Marketing, News & Trends, Sales
Key insights when thinking about partner agreements and negotiationsBy T.C. DoyleWhen building a channel program, prepare yourself for an inevitable question from one or more partners: “Are you willing to sign an exclusive deal?”The question often pops up when you...
by Chelsea Rider | Jun 15, 2021 | Impartner Articles, Marketing, News & Trends, Sales
You rely on marketing automation for your own salespeople, so why leave your partners to fend for themselves when your brand is on the line?More than three-quarters of marketers use some form of marketing automation technology today, according to Social Media Today....
by Chelsea Rider | Jun 15, 2021 | Channel 101, Impartner Articles, Marketing, News & Trends, Sales
From resellers to consultants, you have plenty of options when it comes to partnersIf you’re a fan of the Annual Westminster Kennel Club Dog Show, you know that dogs come in all shapes and sizes.The same is true for business partners, though even partners themselves...
by Chelsea Rider | Jun 10, 2021 | Channel 101, Impartner Articles, Marketing, News & Trends, Sales
The fourth installment in the Channel 101 series offers insights on basic program components* Question: Why would anyone want to partner with you? If you think that’s impertinent, then chances are you haven’t thought through everything that is required to build a...
by Chelsea Rider | Jun 2, 2021 | Impartner Articles, Lessons from the Edge, Marketing, News & Trends, Sales
Irish company and Impartner are working to produce a new series designed to help business practitioners, Channel 101By T.C. DoyleQuestion: Is channel management an art or a science?Donagh Kiernan, founder and CEO of Tenego Academy, knows the answer: “Best practices...
by Chelsea Rider | Jun 1, 2021 | Channel 101, Impartner Articles, Marketing, News & Trends, Sales
The third installment in the Channel 101 series provides answers to get you moving By T.C. Doyle Congratulations on your decision to grow your business with partners. Choosing a leveraged sales model will almost certainly give your business some additional strength....