by Chelsea Rider | May 26, 2021 | Channel 101, Impartner Articles, Marketing, News & Trends, Sales
The second installment in the Channel 101 series provides answers to get you movingHow do you work with partners?It sounds like a simple question but it isn’t. Successful partnering today demands exacting answers. This is especially true of partner enablement,...
by Chelsea Rider | May 21, 2021 | Impartner Articles, Marketing, News & Trends, Sales
Channel chiefs and thought leaders debate wisdom of radical thinking in latest Channel Growth Hack By T.C. Doyle You can never have too many partners, right? Well hold on: Technology industry channel chief and thought leaders debunk the idea in the latest Channel...
by Chelsea Rider | May 20, 2021 | Impartner Articles, Marketing, News & Trends, Sales
From spreadsheets to platform automation, there is a better way to handle data By T.C. Doyle We can put a drone on Mars but we cannot automate data sharing to help grow our businesses? For many tech vendors, this is sadly true. If you’re still passing customer...
by Chelsea Rider | May 17, 2021 | Channel 101, Impartner Articles, Marketing, News & Trends, Sales
By T.C. Doyle “Grow” may be a goal but it is no strategy. Differentiating between the two is just one of the many things you need to understand as you begin to build your channel. In addition, you will need to learn the basics of compelling partner...
by Chelsea Rider | May 12, 2021 | Impartner Articles, Marketing, News & Trends, Sales
Channel impresario Rod Baptie shares observations in new video By T.C. Doyle Changes that were working their way through the information and communications tech channel have accelerated as a result of Covid-19, new business models and powerful automation platforms. So...
by Chelsea Rider | May 4, 2021 | Impartner Articles, Marketing, News & Trends, Sales
To communicate through partners, you simply need purpose-built toolsBy T.C. DoyleYou can do a multitude of things with a sturdy screwdriver, but you cannot use it to inflate a tire.Similarly, you can do many things with your Marketing Automation Platform (MAP) —...
by Chelsea Rider | Apr 29, 2021 | Impartner Articles, Marketing, News & Trends, Sales
Insights and understanding why your partner investments go underutilized if not wastedBy T.C. DoyleIKEA customers that don’t read directions. Chefs who don’t follow recipes. Workers that do not take advantage of employer-provided benefits. What do these groups have in...
by Chelsea Rider | Apr 23, 2021 | Channel Chief Advisory Board, Impartner Articles, Marketing, News & Trends, Sales
Covid, enhanced teck stacks and new business models are driving new thinking around partner successBy T.C. DoylePartnercentricity is back in a big way. This time around, it’s not a platitude but a corporate priority for many instead.If you are not familiar with the...
by Chelsea Rider | Apr 23, 2021 | Events, Impartner Articles, Marketing, News & Trends, Sales
Accomplish more by following this powerful partner marketing strategyBy T.C. DoyleHere’s a bold thought: make your partner marketing FREE.That’s right, FREE as in Frequent, Relevant, Empathetic and Empowered. Here’s what I mean.Vendors struggle with partner marketing...