Impartner Inside

Your Guide Through the Channel


April 9, 2018

How to Stop Bribing Your Partners with MDF

We are in a state of revolution regarding partner programs. If you are still stuck on bribing your partners with Marketing Development Funds (MDF), we are here to tell you, there is a better way!
April 11, 2018

Forging a Modern Go–To–Market Architecture: CRM, PRM and MAP

Bold Report Outlines the Three Foundational Technologies Key in Forging […]
April 13, 2018

ARO® Leapfrogs Competition with New Partner Experience

ARO®, a Leading Brand of Ingersoll Rand® Leapfrogs Competition with […]
April 15, 2018

5 Things Channel Vendors Need to Know to Prepare for the GDPR

Today, one in four US companies don’t know if they’re prepared to meet GDPR compliance standards, which are set to take effect in May of this year. These new security rules affect any business that stores data on EU citizens, even if the company is based in the US.
April 18, 2018

3 Channel Trends to Revolutionize Your Manufacturing Business

It’s no surprise the manufacturing industry has one of the most complex selling models. With a rapidly changing sales environment, keeping up with the times in the current market can make it difficult to maintain a competitive edge. We’ve discovered a few trends to revolutionize your manufacturing sales and increase revenue growth.
April 23, 2018

New Partner Mantra: ‘Show Me (How I Make) the Money’

It's surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. When we talk with our clients about the importance of a strong economic value proposition to support their recruiting and re-recruiting efforts, they report many of the same challenges.
April 27, 2018

Report Names Impartner Strong Performer

Impartner Named a Strong Performer in Through-Channel Marketing Automation Report […]
May 1, 2018

5 Tools You Need to Segment Your Channel

The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
May 9, 2018

5 Things to Prepare Before Your Next Channel Event

You consider your partners to be your most strategic asset, which means you put a significant amount of effort into meeting their expectations.