Why You Should Be Afraid Of Social Media

I had scheduled a demand generation post for this week but came across this outstanding article from Tom Nixon and changed my mind.  Almost every day you meet someone who tries to deny the power and presence of Social Media.  I used to be one of them.  I am not sure if Social Media will always have the same impact it does today.  But today it HAS an impact. Social Media is going to be around for a while. Our customers who have implemented Social Media strategies are seeing dramatic increases in site visits, engagements and promotion responses.  Tom provides an insightful rationale as to why companies cannot ignore this new opportunity while providing some common mistakes in developing a Social Media approach.  Read on...

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