Five years ago, CRM was the battle ground for companies to differentiate. That battle has been fought. For companies who sell through indirect channels, the new territory to be claimed, is in the customer experience they create for their partners – and in how they attract, retain, optimize and relate to their partners through their PRM systems. PRM is the CRM.
This week, we appointed two key executives to the TreeHouse team to continue to take advantage of this explosive market opportunity and build value for our customers. To expand our robust SaaS PRM solution into Europe, the Middle East and Africa, tech market builder Philippe Ortodoro joins as senior vice president of EMEA. Prior to TreeHouse, he was with WatchGuard Technologies, a leader in the network security space, where he led multiple consecutive quarters of growth and profitability. He previously held a number of leadership positions at companies such as FrontRange Solutions, LANdesk Software and Intel Corporation.
To scale the company’s architecture for growth, IT industry vet Ron Hair joins as senior director of information technology. Ron brings more than 30 years of high tech systems and IT management experience to TreeHouse, including serving as director of network operations and IT at Domo and Ancestry.com, where he helped grow revenue from $12 million tomore than $250 million at the time of the company's IPO in 2010.
Philippe and Ron join growing leadership team that includes Bert Young as chief financial officer and Dave Taylor as chief marketing officer. These additions continue the aggressive growth plan created by CEO and investor Joe Wang. In just three months, since the acquisition by Wang and Kennet partners, we’ve nearly doubled our workforce and recently moved into a new office in South Jordan, UT to accommodate our expansion.
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