When the top marketing work management SaaS solutions company on the market needed to redo its global Partner Portal – it didn’t build its own Portal – it turned to another SaaS.
As Silicon-Slopes based Workfront expanded its growth through the channel, they were looking for a Partner Relationship Management (PRM) solution that could grow and scale along with the company and, “get the tool out of the way of the work.”
Their choice was Impartner, which now powers the company’s global Partner Portal for its worldwide network of Partners. A new video customer case study of Impartner’s work with Workfront is featured here.
“It was so good for us to be able to have Impartner take care of the operational basics of our partnering so we could get on with our true business of growing, scaling, and reaching those partnerships that were absolutely necessary for us to grow as a company,” said Ed McGarr, Workfront’s director of partnerships and alliances, as he talked about the company’s implementation of Impartner’s PRM solution.
“Another piece that I considered very strongly in choosing a PRM, was our vision toward the future,” continued McGarr. “Our company has grown to be a global company. We wanted the ability to grow and scale our Partner ecosystem where and when we needed to. Equally important was the perfect blending of the Partner Portal with the branding elements and user experience of our corporate website – and simply put, Impartner nailed it.”
“Workfront is on the forefront of companies who are realizing that the quality of the experience they create for the Partners has to match the quality of their products or they are at risk competitively,” said Dave R Taylor, chief marketing officer of Impartner. “Our PRM solution helps ensure Workfront’s Partners get the information they need, when they need it, and the company has the insights they need into their Partners’ performance so they can optimize programs and drive better collective business results.”
Watch the Impartner/Workfront video case study here. Ready to evaluate Impartner’s PRM solution for your own company? Click here to view a demo.