IaaS Leader ViaWest Turns to Impartner to Support Fast Growing Channel Community

Every word in US-based IaaS leader ViaWest’s description is tied to growth in today’s tech centric market: data center infrastructure, cloud technology and managed IT solutions. Fifteen percent year over year growth has also meant incredible growth for its channel program, which has nearly doubled the size of its partner base in just a year and a half.

To make sure they were creating a world-class partner experience, ViaWest turned to Impartner for our PRM solution to power their Partner Portal.ViaWest’s Director of National Channel Sales, Isaiah Hogberg, said they were looking for three things in making the selection, including to:

  • streamline the registration and onboarding process
  • make sure we have the most current marketing and training materials available to our partners
  • have the metrics around usage so they can continue to improve incrementally.

Hogberg also stresses that ensuring a positive first impression for partners was also key to the decision to work with Impartner. ”Our Partner Portal is our first impression for so much of our partner community, so being able to have that impression be positive and controlled is incredibly important – and tweaking it when we need to because we have the metrics is so invaluable to us,” he said.

ViaWest is one of a number of Impartner customers who also provide the Impartner Marketing solution to its partners.  “One of the tools in our portal we get great feedback from our partner community on, is for ability to for them to brand all of their marketing collateral,” said Hogberg.  “Within a matter three clicks and 30 seconds, they have all their contact information and logos on their collateral.  This co-branding solution has been tremendously valuable to us and is one of the best marketing features we have on our portal today.”

Click here to see how ViaWest is truly harnessing the power of PRM to optimize their partner programs and drive better collective business results.

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Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry's only turnkey solution that can deploy a world-class Partner Portal in as few as 30 days, using the company's highly engineered, three-step Velocity™ onboarding process. Watch Impartner's interactive demo here.

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