Partner Relationship Management Market Surge Heads to LATAM

Having shadowed the CRM industry for nearly a decade, the PRM industry is breaking from the pack in 2015 as customer experience moves to the front lines of the CEO agenda. While product quality and price remain critical components of business success, the collective corporate business agenda has zeroed in on “too hard to do business with,” as the new “it” problem that companies need to address or risk becoming obsolete. PRM solves that problem by ensuring that companies that sell through indirect channels have a world-class front door to their partner relationship, which starts with the Partner Portal.

Despite this surge, the Latin American (LATAM) market has been relatively underserved by the PRM industry – until now. As LATAM SaaS sales climb an expected 50% in just the next few years, in large part due to demand for technologies that raise the bar for user experience such as PRM, we’re announcing today that we’re expanding Impartner’s operations into the region. Leading the charge, will be software and channel sales veteran Juan Munoz.

“The time for this expansion is now,” said Munoz. “PRM is critical to hyper-accelerating revenue for companies selling through indirect channels, and this market represents a tremendous growth opportunity for Impartner, the channel community and end users.”

In LATAM, while Impartner will interact directly with end-users, solutions will be sold primarily through partners. As we expand, we will be looking for highly qualified partners to help deliver our transformational software to companies who want to ignite their sales through indirect channels, with an initial, heavy focus placed on technology, manufacturing, telecom and Internet Service Provider markets.

Key highlights of working with Impartner include:

  • Strong end-user demand, driven by Impartner’s market development team
  • Highly scalable product, relevant to companies of all sizes
  • Access to lucrative professional services
  • Subscription model with generous recurring revenues

End users and partners interested in Impartner’s solutions should contact Impartner for more information here.

Before joining Impartner, Munoz was most recently head of Latin American operations for network security leader WatchGuard, where he increased sales by more than 400 percent during his tenure. Prior to WatchGuard, Munoz led a host of sales and technical leadership positions with Attachmate. Connect with Munoz on LinkedIn here.

This expansion for Impartner comes just six months after being acquired by now CEO Joe Wang and Kennet Partners and a recent expansion into EMEA.

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Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry's only turnkey solution that can deploy a world-class Partner Portal in as few as 30 days, using the company's highly engineered, three-step Velocity™ onboarding process. Watch Impartner's interactive demo here.

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