London Calling: PRM Market Heats Up in the UK, Impartner Expands

While many technologies and business needs are regional – when it comes to the explosive growth in SaaS solutions and the focus on customer experience at the CEO level – the momentum is worldwide.

In just over six months since being acquired by now CEO Joe Wang and Kennet Partners, we’ve continued to expand internationally – first into EMEA, then Latin America – and now by adding an additional office in London.

The key driver behind the SaaS growth phenomena is a simple one: nimble companies are realizing that SaaS applications allow them to snap on what they need to their IT infrastructure and move on. And when it comes to customer experience – more than price and more than product quality -- being easy to do business with is the new battleground that’s making or breaking company’s success.

For companies that sell through indirect channels, the front door of that customer relationship starts with the Partner Portal – and is a key driver for the growth of SaaS-based PRM solutions like Impartner, which help companies enhance the experience for the partners and accelerate indirect sales.

Not only are these trends driving companies and end users – they’re driving a shift in what channel partners are focused on bringing to the market. A recent article in CRN UK further emphasized how “as a service” technologies are driving the growth and focus of resellers in the UK and around the world. The publication cited an industry study listing No. 1 risk of obsolesce for value-added resellers (VARS): failure to diversify their portfolios to include as-a-service solutions.

In EMEA, while we do sell directly to end-users, our solutions are sold primarily through indirect partners. As the company expands, we are looking for highly qualified partners in the UK and throughout EMEA to help deliver our transformational software to companies who want to ignite their sales through indirect channels. Key highlights of working with Impartner include:

  • Strong and increasing end user demand
  • Highly scalable product, relevant to companies of all sizes
  • Access to lucrative professional services
  • Subscription model with generous recurring revenues
  • Leads

End users and partners interested in our solutions can contact us here.


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Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry's only turnkey solution that can deploy a world-class Partner Portal in as few as 30 days, using the company's highly engineered, three-step Velocity™ onboarding process. Watch Impartner's interactive demo here.

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