Customer Love: How do You Choose Just One?

On a dark stage at ImpartnerCON ’17, Brad Pace, our vice president of customer success, jokingly told the story of he and his many brothers and sisters barging up to their parents and demanding to know who was planned – and who wasn’t. His quick thinking parents quickly deferred, and assured them that it didn’t matter – that they loved them all the same. Pace said that when it comes to deciding on award recipients for Impartner’s yearly award ceremony, it’s difficult – because we love all our customers the same.

While the story drew a laugh from the crowd, Pace continued, however, that there were certainly customers this year, who raised the bar on accelerating performance in the indirect channel. Following are the highlights of each of our Impartner Accelerator Award Recipients – our sincerest congratulations to this year’s award recipients, whose persistence and innovation has broken new ground:



Xerox Corporation, Onboarding Octane Award:

For excellence in designing a 90-day onboarding fast-start program to accelerate partner productivity and customer value.



Quest Software, Route 66 Award:

For rapid implementation of Impartner’s PRM solution and accelerating ROI by more than 50 percent.



GENBAND, Marketing Afterburner Award:

For enabling partner productivity by constantly refreshing content and implementing an extensive co-branded marketing program.



Fortinet, Pedal to the Medal Award:

For world-class partner recruitment and engagement, making Fortinet’s PRM one of the industry’s fastest growing programs.



LogRhythm, Leaderboard Award:

For gamification of their PRM solution, to enhance the engagement of what is already one of the industry’s most robust PRM implementations.



Ingersoll Rand, Pathfinder Award:

For its pioneering approach in bringing new age PRM functionality to the manufacturing industry. Ingersoll Rand’s innovative solution establishes the value of PRM with or without a CRM.


During the ceremony, Pace stressed that 2016 was an incredible year of transformation for the Partner Relationship Management (PRM) industry, for Impartner and for our customers. “We couldn’t be more proud of the achievements of this year’s award winners, who truly exemplify best practices on how technologies like Impartner’s PRM solutions can accelerate channel sales,” he said.

The second annual ImpartnerCON, held in Salt Lake City, grew by 3x in attendance, mirroring the explosive growth of the company in the previous year, which includes a 156 percent increase in new customers and topping nearly 3 million partners using its technology. The agenda included keynotes from IDC Channel Research Analyst Margaret Adam and channel strategy firm 2112 Group’s CEO and Chief Analyst Larry Walsh. Other key speakers included Channel Strategist and Penton Content Director T.C. Doyle; Intacct SVP of Channel Sales Taylor Macdonald; Is Inspired Channel Strategist and President Gina Batali-Brooks; and Channel Chiefs from leading Impartner customers, including National Instruments, BigCommerce and LogRhythm.

Last year’s Impartner Award winners included Xerox, National Instruments, Quantum Corporation, Rackspace, SGI and SunGard Availability Services. To learn more about how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, click here.

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