Marketing is the key component to the success and growth of your company, more specifically content marketing. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. It is no wonder we have seen a rise in businesses with active blogs, which, on average see 126% more lead growth than those without.
The conversions content marketing rakes in rates as much as six times higher than other methods and businesses publishing 16-plus posts per month get almost three and a half more traffic than those publishing zero to four articles.
If your content marketing is lacking, it’s not too late. Here are a few tips to improve the quality and quantity of your content right now.
- Create a way for your partners to easily share your posts via social media and even on their own website. You can easily implement share buttons for all your content and use your platform to encourage users to spread the word. If you are creating compelling content your followers and partners will be more inclined to share your content on their own.
- Give your partners access to your editorial calendars and invite them to blog on the same topics you are at the same time. This gives you both a chance to cross reference subjects and increase engagement for both parties. Blog swaps and guest authors are a great way to reach a wider audience, but be sure to stay within your industry reach.
- Encourage your partners to like, retweet and comment on your social posts regarding your blog and do the same for them in return. You can make this easy to do by sending emails with easy to find links to all of your recent posts.
- Lastly follow the 80/20 rule, 80% should be industry wide relevant advice and insight, 20% should be about your specific offering. Remember, both can turn visitors into leads, just be creative with how you word your content. Stay on topic and follow industry leaders opinions leads on current and relevant subjects.