Impartner Inside

Your Guide Through the Channel


July 29, 2020

WILL YOU MAKE THE GRADE?

Even the best strategy and flawless execution can miss the mark if you can’t be clear on who you want to be before deciding what you want to do.
August 18, 2020

The Pandemic is Changing Everything: What Changes Will Stick?

Many of us are eagerly debating what has changed in channel marketing and enablement due to the current crisis.
October 6, 2020

5 Key Fundamentals to Fortifying Your Channel Foundation

Often times the fundamentals that need to remain the same regardless of market conditions are overlooked.
October 28, 2020

How to “Marie Kondo” Your Partner Experience

We want to share a few tricks on how to declutter and spark joy in your channel program.
March 17, 2021

Partner Marketing is as Important as Partner Management

More-savvy B2B marketing professionals are waking up to the fact that channel partners can be leveraged for local marketing reach as well. They’re learning to open up marketing automation systems that can be accessed by channel partners.
March 30, 2021

Building A New Channel for The Post Pandemic World and Beyond

When Covid-19 upended our world, millions of business leaders scrambled to adjust. Those that doubled-down on go-to-market strategies centered on third-party business partners found they had a leg up on rivals that over-emphasized direct sales.
April 6, 2021

Three Steps to Winning Your First 30 Days on the Job

New in town? Welcome to your new role in channels. No doubt you want to make a great first impression. But what if we told you there were steps you can take to achieve more? Better still, what if we said you can begin taking these steps today? You can with this three-step primer.
April 12, 2021

Partner Loyalty Demands Proper Prioritization

If you expect channel partners and business allies see the world through your lens given how much time, money and energy you invest in them, then here’s another news bulletin: your expectations are unrealistic. Chances your priorities are, too.