Impartner Inside

Your Guide Through the Channel


October 28, 2019

Fintech’s Revolution AND Evolution: From Competition to Collaboration to Referral Partner Programs

The digitization of businesses has heightened B2B customers’ expectations of deliverables.
September 25, 2019

12 Reasons PRM is the Single Most Powerful Lever You Can Pull to Accelerate the Performance of Your Channel

Users report improvements on everything from deal registration, sales enablement, onboarding, training and marketing that help accelerate performance.
August 30, 2019

Shadow Partners Step into the Mainstream

Companies using an intentional versus ad-hoc process like Amplifinity see an average yearly increase in revenue of more than 30.
July 20, 2018

The Art of Recruiting the Perfect Channel Partners

The basic key to unlocking the perfect-fit partners is to know the persona, target markets, and skillset of the partners you need to sell your products.
April 15, 2018

5 Things Channel Vendors Need to Know to Prepare for the GDPR

Today, one in four US companies don’t know if they’re prepared to meet GDPR compliance standards, which are set to take effect in May of this year. These new security rules affect any business that stores data on EU citizens, even if the company is based in the US.
March 15, 2018

3 Ways to Change Your Selling Point of View

Getting your organization to shift to a partner-centric management mindset will require a change in the way you train your team to interact with partners. When selling aligns with your partner-centric management philosophy, your partner programs are bound to succeed.
February 22, 2018

How to Build Partner Trust and Avoid Fake News

Partner trust starts with your programs and your products. Your programs must deliver on the expectations you present.
February 15, 2018

7 Characteristics Required to Build a Billion-Dollar Software Company

We found the most significant type of qualities amongst the most successful companies and how you can apply them when planning and building your billion-dollar software company.
January 12, 2018

Where SaaS is Taking the Channel in 2018

When it comes to SaaS in the channel, the biggest trend and threat for 2018 and beyond is verticalization.