Impartner Inside

Your Guide Through the Channel

June 15, 2021

You Cannot Achieve Your Goals Without a Marketing Engine to Drive Your Indirect Sales

More than three-quarters of marketers use some form of marketing automation technology today, according to Social Media Today. When it comes to investing in through channel partner automation (TCMA)—the kind that vendors use to enable channel partners to run effective marketing campaigns on their behalf—the numbers tell a very different story.
June 23, 2021

Channel Basics Revealed: The Pros and Cons of Exclusive Partner Deals

When building a channel program, prepare yourself for an inevitable question from one or more partners: “Are you willing to sign an exclusive deal?” The question often pops up when you enter a new market and/or when a partner senses a unique sales opportunity that revolves around your product or service. It’s a conversation you should prepare for as you build your partner program.
June 28, 2021

The Most Important Tool Missing from Your Salesforce Toolbox

You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns through partners isn’t one of them, says Robb Franks, Director of Sales Engineering at Impartner. Franks describes the capabilities and use cases for Through Channel Marketing Automation (TCMA), which should be a staple of every channel marketer’s toolbox.
July 6, 2021

Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation

A home-grown partner automation stack thwarted Vertiv, an enterprise tech giant with more than $4 billion in annual sales and 21,000 employees, from achieving its objectives with partners. But after evaluating different tech options, Vertiv turned to PRM-leader Impartner. Now, Vertiv is poised to scale to new heights.
July 15, 2021
The Answer to, "How to grow my channel?" is here

Growth Hacks for Pumping Up Indirect Sales

Whether you are new to partnering or a seasoned veteran, chances are you or one of your peers has Googled, “How to grow my channel?” If so, Impartner has answers for you. Below are five proven ideas that will help you grow your channel no matter your industry or definition of growth.
July 20, 2021
Seven Signs Your Partner Programs Is Too Complicated

Seven Signs Your Partner Program Is Too Complicated

Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated. A new global study reveals that one-quarter of channel partners will not work with a vendor that does not “fully prioritize a seamless, workable partner experience.” Does that sound like you?
July 22, 2021
Priorities for Channel Partners in 2021 and Beyond

Priorities for Channel Partners in 2021 and Beyond

Trends, opportunities and challenges that are driving the need for greater automation. If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Everything from business economics to technological innovation to customer buying habits is undergoing change. Navigating this post-pandemic period will be a significant challenge, unless you have some help to guide you.
July 22, 2021
Five Things Every Partner Portal Must Prioritize in 2022 and Beyond

Five Things Every Partner Portal Must Prioritize in 2022 and Beyond

Partner needs are evolving. So are their priorities. Are you optimized accordingly? Compare yourself to this handy checklist. With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
August 4, 2021

How to Spend Your Latest Round of Funding

Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that likely came with the new investment. With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?