While these companies know a contemporary PRM solution can take your optimization and operations to the next level, several companies are still finding themselves falling behind.
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Impartner Articles
3 Tips to Working Smarter, Not Harder
Wouldn’t it be nice if that time you are spending building a portal could be distributed to a cause that could improve your sales and in turn make you more money?
How to Increase Channel Sales Through Partner Marketing
If your channel partners don’t know the value of your products, how are they going to successfully sell them?
3 Things to Prepare Your Company for the Channel
Most technology companies maximize profit by maximizing revenue. This principle is the basis of digital economics.
The Art of Recruiting the Perfect Channel Partners
The basic key to unlocking the perfect-fit partners is to know the persona, target markets, and skillset of the partners you need to sell your products.
How to Effectively Deliver News to Your Channel Partners
The second part of our recommendations for delivering news to your channel partners. Check out this weeks list of what you should do!
5 Steps to Avoid When Communicating with Channel Partners
We are all looking to improve our channel communications strategy. Don’t be fooled into thinking you can apply the same approach to prospects, partners, and customers.
How to Personalize Your Channel Communications With News on Demand
Adding the recipient’s name to newsletters hardly counts as personalization… well, not in this century anyway.
How to Prepare an RFP to Power Your Channel
Vendor proliferation is something that every company works to manage. In today’s credit-card swipe technology buying environment, it’s easy to end up with too many solutions that don’t integrate well and result in siloed data.
5 Things to Prepare Before Your Next Channel Event
You consider your partners to be your most strategic asset, which means you put a significant amount of effort into meeting their expectations.
5 Tools You Need to Segment Your Channel
The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
New Partner Mantra: ‘Show Me (How I Make) the Money’
It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. When we talk with our clients about the importance of a strong economic value proposition to support their recruiting and re-recruiting efforts, they report many of the same challenges.