Impartner Inside

Your Guide Through the Channel


April 14, 2021

Tame Your Quota Giant

Ever feel like retiring your channel sales quota is akin to taking down Goliath? If you do, then take heart: you can overcome your quota Goliath just like David overcame the Philistine who stared him down. Some new thinking may help your cause. To stimulate new ideas, here are three questions that every channel sales manager and channel salesperson should consider at the start of every month, quarter and year.
April 23, 2021

The Seven Myths of Being a Channel Chief

If you’re new to channel sales or management, or even a seasoned veteran of partnering, you likely have many questions on key aspects of your job. You may even wonder how other channel chiefs at companies like yours operate. Impartner Channel Chief Advisory Board (CCAB) member Theresa Caragol unpacks commonly held misperceptions. And she would know.
April 23, 2021

Make Partner Marketing FREE

Making partner marketing FREE might not be the first thing that pops into your head when you think of ways to improve your messaging and communications, but it might be the best idea for your improving business.
April 23, 2021

More Than a Buzzword, “Partnercentricity” Is Back in Atop Corporate Agendas

If you are not familiar with the concept, “partnercentricity” is a business concept that took hold among tech vendors several years ago. It’s the idea that everything a company does must have a partner-centric component baked in from the start.
April 29, 2021

Impartner Debuts Through Channel Marketing Automation That Partners Cannot Help But Put to Use

Impartner, the world leader in partner automation technology, is unveiling updated Through Channel Marketing Automation (TCMA) technology that removes the obstacles that have historically kept partners from utilizing vendor provided tools and benefits.
May 4, 2021

Three Reasons Why Your Marketing Automation Platform (MAP) Is No Substitute for a TCMA Solution

You can do many things with your Marketing Automation Platform (MAP) — generate leads, coordinate campaigns and measure marketing efficacy, among other things — but you cannot use it to effectively market your products and services through partners.
May 12, 2021

Tech Channel “Fast Forwards” to New Business Models, Programs and Automation

Changes that were working their way through the information and communications tech channel have accelerated as a result of Covid-19, new business models and powerful automation platforms. So says Rod Baptie, founder and managing director of Baptie & Co., one of the tech industry’s most influential events and networking businesses.
May 17, 2021

Partner Program Guiding Decisions Policies and Culture: Guidance on Your Critical Decisions

"Grow" may be a goal but it is no strategy. Differentiating between the two is just one of the many things you need to understand as you begin to build your channel.
May 20, 2021

What Every Channel Professional Needs to Know About Customer Data

We can put a drone on Mars but we cannot automate data sharing to help grow our businesses? For many tech vendors, this is sadly true. If you’re still passing customer information in spreadsheets shared via email, you’re woefully behind the curve, says Cassandra Gholston, co-founder and CEO at Partnertap.