Impartner Inside

Your Guide Through the Channel


May 1, 2018

Do You Have the Right Tools to Segment Your Channel?

The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
April 23, 2018

New Partner Mantra: ‘Show Me (How I Make) the Money’

It's surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. When we talk with our clients about the importance of a strong economic value proposition to support their recruiting and re-recruiting efforts, they report many of the same challenges.
April 18, 2018

3 Trends to Revolutionize Your Manufacturing Business

It’s no surprise the manufacturing industry has one of the most complex selling models. With a rapidly changing sales environment, keeping up with the times in the current market can make it difficult to maintain a competitive edge. We’ve discovered a few trends to revolutionize your manufacturing sales and increase revenue growth.
January 18, 2018

So You Signed a New Reseller Partner, Now What?

Whew, what a process, but you finally got that new partner signed up. You’ve done a lot of prospecting, been on many phone calls along with demonstrations, testing and negotiation. Regardless, it was time well spent as the dotted line got signed. Now, you can sit back and watch the sales roll in.
January 12, 2018

2018: The Year of SaaS in the Channel

SaaS/cloud adoption was very strong in 2017, reaching $46.3 billion by year’s end, Gartner predicts. As adoption increased, the IT services channel has been forced to move quicker in its own adoption, service creation and sales of SaaS/cloud products. I expect to see an even faster rise of SaaS/cloud adoption next year as channel companies continue to tool their business models to SaaS/cloud, which will drive adoption in the SMB space to new heights.
December 11, 2017

Bring Manufacturing 21st Century With Partner Engagement

If you’re in the manufacturing industry your customers buying journey can easily become complex. The amount of time and consideration dedicated to these investments is critical to your organization and your channel partners. Partner Relationship Management helps improve the communication between companies and their channel partners.
August 3, 2017

The 5 Best Practices for Starting a Channel

If you’re building a channel, it’s always best practice to follow best practices. Here are the five key steps to success.