Impartner Inside

Your Guide Through the Channel


January 22, 2019

How to Recruit Partners and Keep Them Around

As the pure-play global leader in the fast-growing PRM market, Impartner’s priority is the success of our customers.
July 24, 2018

3 Things to Prepare Your Company for the Channel

Most technology companies maximize profit by maximizing revenue. This principle is the basis of digital economics.
May 1, 2018

5 Tools You Need to Segment Your Channel

The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
April 23, 2018

New Partner Mantra: ‘Show Me (How I Make) the Money’

It's surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. When we talk with our clients about the importance of a strong economic value proposition to support their recruiting and re-recruiting efforts, they report many of the same challenges.
April 18, 2018

3 Trends to Revolutionize Your Manufacturing Business

It’s no surprise the manufacturing industry has one of the most complex selling models. With a rapidly changing sales environment, keeping up with the times in the current market can make it difficult to maintain a competitive edge. We’ve discovered a few trends to revolutionize your manufacturing sales and increase revenue growth.
March 15, 2018

3 Ways to Change Your Selling Point of View

Getting your organization to shift to a partner-centric management mindset will require a change in the way you train your team to interact with partners. When selling aligns with your partner-centric management philosophy, your partner programs are bound to succeed.
January 18, 2018

How to Navigate Signing a New Reseller Partner in Your Industry

Whew, what a process, but you finally got that new partner signed up. You’ve done a lot of prospecting, been on many phone calls along with demonstrations, testing and negotiation. Regardless, it was time well spent as the dotted line got signed. Now, you can sit back and watch the sales roll in.
December 11, 2017

How to Bring Manufacturing into the 21st Century With Partner Engagement

If you’re in the manufacturing industry your customers buying journey can easily become complex. The amount of time and consideration dedicated to these investments is critical to your organization and your channel partners. Partner Relationship Management helps improve the communication between companies and their channel partners.