Channel Marketing

Impartner TCMA Demand Generation Center

At last, a demand automation solution that your partners will actually adopt

Companies worldwide, have hungered over the promise of amplifying their message through their partners. However, today’s TCMA solutions don’t work for most partners. Partners lack the resources to use or take advantage of valuable TCMA marketing tools. The Impartner TCMA Demand Generation Center is a powerful way to remove the barriers of adoption to amplify and promote your marketing message. Our TCMA tools make it easier, more automated, and more scalable for you to do the work FOR your partners.

It’s not enough to simply provide email solutions, social posts and ways to share content. You need:
  • Lead Generation that allows you to get leads directly to your partners and not be in the messy middle.
  • Automated, Scalable Solutions makes it just as easy to serve one partner as it is to serve thousands.
  • Brand Compliance that ensures your messages and brand are always up to date and on point.
  • Unique and Demand Driven Content smart enough to send users exactly to the right place on your partner’s website — that is unique to every partner and drives demand directly to them.
  • Lead Attribution get clarity on the full ROI picture and top lead generating partners and content.

Why Vendors Love Our TCMA

Impartner’s TCMA Demand Generation Center was born to address the dirty little secret of other TCMA solutions — partner adoption has been low, VERY low.

The result is the world’s SMARTest, most automated, most scalable, most complete end-to-end TCMA engine that accelerates every step of the marketing lifecycle for vendors, partners, and buyers. As the vendor, you have full, automated control of your brand from a centralized location as you syndicate your dynamic Showcases, which are lead generation microsites, and drive traffic to them via email and social campaigns launched through your partners via a simple opt-in. With a principal focus on an optimized partner experience to drive adoption, you will love the extra market reach through the long tail of your channel. And thanks to our SMARTlink technology, you will optimize the amount of demand that your partners generate.

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Why Partner Adoption Is Better With Impartner’s TCMA

Larger, marketing savvy partners have been able to take advantage of the traditional, complex TCMA tools, but the long tail of your partners don’t have the resources nor marketing expertise to properly execute those campaigns. This has led to very low adoption overall. With Impartner TCMA Demand Generation Center, the barriers of adoption are removed. It's a one time, 5-minute lift for partners to get up and running with their personalized demand automation. That's it.

Why Your Partners Will Get More Leads

Our SMARTlink technology automatically creates a clear and targeted click path to send users exactly to the right place on the partner’s syndicated Showcase, which removes any unrelated noise to have a consistent content flow for an optimal user experience.

Impartner TCMA Demand Generation Center

A robust, comprehensive demand generation engine

We make it easy for you to operate your Impartner TCMA Demand Generation from one, easy-to-use control panel. In a single pane of glass, you or your partners can see and use all the campaign elements you’ve created — emails, social posts, and promotions — and quickly and easily launch campaigns.

Impartner SMARTlink Technology — Partners want one thing from vendors: demand. They want leads. Delivered directly to their digital door. On a silver platter. No problem. Impartner’s fully automated deep linking technology makes it easy for you and your partners to enable integrated multi-touch campaigns that drive traffic from email and social to the specific relevant Showcase content embedded on the partner website — without any partner effort.

Deliver on the promise of automating demand directly to your partners with the industry's most adoptable through channel marketing platform


Learn more about how TCMA Demand Generation Center accelerates and automates every step of the marketing lifecycle for vendors, partners and buyers.