Google Ads for the Channel
Meet Google Ads for the Channel!
Is Your Google Ads Campaign Strategy Ready to Push Traffic Directly to Your Local Channel Partners?
As a business with an indirect sales channel, you work through independent channel partners to market, sell, fulfill and optimize your products and solutions. Channel partners are typically small and medium businesses but they generate a large percentage of the revenue for you as a vendors and/or brand.
In general end customers have embraced the digital world and the use of mobile phones during the buying cycle. More specifically internet search is used throughout the entire path to purchase and mobile search is growing double digits in almost every vertical, as well in B2B as B2C. Mobile search is often (1 out of 3) related to local intent.
Related Content: Learn about Impartner's TCMA Demand Generation Center
Your channel partners are asking for help
As a business with an indirect sales channel, you rely on independent channel partners—most of which are small and medium-sized businesses—to market and sell your solutions. Despite their size, these businesses are responsible for a large percentage of your overall revenue. You want to help them sell your brand, and they want your help, too.
The reality is, your channel partners are struggling to keep up with digital marketing and your business is negatively impacted as a result. This is because two-thirds of the customer journey takes place online. Meaning, digital marketing is no longer optional when it comes to engaging with consumers. Your channel partners want to get started with campaigns (e.g. Google Ads), but more often than not, they do not know where to begin, let alone ensure success.
Whether it is lack of knowledge, resources, or fear of failure, channel partners tend to fall back on traditional marketing, while some may even neglect to use Market Development Funds (MDF) provided to them; even if they come to you for assistance, it’s too costly and time-consuming for you, or your agency, to help every partner run Google Ads campaigns.
In other words, enabling channel partners to run successful campaigns is both necessary and near impossible. That is, until now.
A one-of-a-kind solution
Luckily for you, Impartner and Google have formed a unique partnership and developed a proprietary solution to solve this all-too-common problem: Google Ads for the Channel.
Google Ads for the Channel allows you to centrally create and implement local Google Ads campaigns for all of your channel partners, and unlike other methods, it requires zero effort at the local level. You are in full control of your brand; you can say goodbye to a lack of visibility and waiting on the stars to align for your campaign to go live—everything happens on your watch. Then, when a customer clicks on one of your Ads, they will be automatically redirected to your closest reseller’s website.
Generate leads and insights
Google Ads for the Channel is a highly manageable and efficient solution for channel managers who are eager to optimize their indirect sales channel and overall marketing strategy through digital marketing.
Our solution has been proven to bring a 300% increase in leads generated through channel partners, but its value extends far beyond demand generation. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board.
There is a growing need for vendor-driven Google Ads™ campaign strategy that brings prospects and visitors directly to the local channel partners.