THE IMPARTNER BLOG

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Your Guide Through the Channel

January 30, 2021

New Year, New Job? Guide for New Channel Chiefs

This quick guide will help you make a significant contribution to your channel goals, objectives and performance – and defy expectations in the first 180 days.
November 6, 2020

Universe Proofing Your Channel

If 2020 were a movie genre—what would it be?
October 30, 2020

Your Channel Role is Changing—Here are the Benefits

We are talking about radical changes to the way these channel teams work together and collaborate.
October 28, 2020

How to “Marie Kondo” Your Partner Experience

We want to share a few tricks on how to declutter and spark joy in your channel program.
October 22, 2020

Integration Partnerships for a Better Partner Experience

Integration partnerships are the key to building better partner relationships.
October 6, 2020

5 Key Fundamentals to Fortifying Your Channel Foundation

Often times the fundamentals that need to remain the same regardless of market conditions are overlooked.
September 15, 2020

Why Right Now Is The Perfect Time for a Channel Digital Transformation

Identify your overall objective, what do you want to walk away with at the end of this transformation?
September 15, 2020

Increasing Channel Sales in a Pandemic

Working during a global pandemic can feel like you are living your own version of Groundhog Day.
September 8, 2020

Creating Partner Personas: The Ultimate Personalized Experience for Partners

One size doesn’t fit all. As we’ve all been at home a lot more lately, shopping online has become a regular way of life.
August 25, 2020

Top 5 things to know about the Best Partner Journeys

“Life is a journey, not a destination”, and just like life, your channel program needs to focus on the partner journey.
August 18, 2020

The Pandemic is Changing Everything: What Changes Will Stick?

Many of us are eagerly debating what has changed in channel marketing and enablement due to the current crisis.
July 29, 2020

WILL YOU MAKE THE GRADE?

Even the best strategy and flawless execution can miss the mark if you can’t be clear on who you want to be before deciding what you want to do.