THE IMPARTNER BLOG
Your Guide Through the Channel
April 14, 2021
Ever feel like retiring your channel sales quota is akin to taking down Goliath? If you do, then take heart: you can overcome your quota Goliath just like David overcame the Philistine who stared him down. Some new thinking may help your cause. To stimulate new ideas, here are three questions that every channel sales manager and channel salesperson should consider at the start of every month, quarter and year.
April 12, 2021
If you expect channel partners and business allies see the world through your lens given how much time, money and energy you invest in them, then here’s another news bulletin: your expectations are unrealistic. Chances your priorities are, too.
April 6, 2021
New in town? Welcome to your new role in channels. No doubt you want to make a great first impression. But what if we told you there were steps you can take to achieve more? Better still, what if we said you can begin taking these steps today? You can with this three-step primer.
March 30, 2021
When Covid-19 upended our world, millions of business leaders scrambled to adjust. Those that doubled-down on go-to-market strategies centered on third-party business partners found they had a leg up on rivals that over-emphasized direct sales.
March 17, 2021
More-savvy B2B marketing professionals are waking up to the fact that channel partners can be leveraged for local marketing reach as well. They’re learning to open up marketing automation systems that can be accessed by channel partners.
January 30, 2021
This quick guide will help you make a significant contribution to your channel goals, objectives and performance – and defy expectations in the first 180 days.
November 6, 2020
If 2020 were a movie genre—what would it be?
October 30, 2020
We are talking about radical changes to the way these channel teams work together and collaborate.
October 28, 2020
We want to share a few tricks on how to declutter and spark joy in your channel program.
October 22, 2020
Integration partnerships are the key to building better partner relationships.
October 6, 2020
Often times the fundamentals that need to remain the same regardless of market conditions are overlooked.
September 15, 2020
Identify your overall objective, what do you want to walk away with at the end of this transformation?