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10 Tips to Prepare Your Channel in 2015: On-Demand Webinar Featuring Channel Maven Consulting and TreeHouse Interactive Now Available

For Immediate Release

Channel Experts Heather K. Margolis and Erich Flynn Provide Insights, Best Practices and Offer Examples for Building Strong Partner Relationships and Generating Greater Channel Revenue

Salt Lake City, Utah — February 5, 2015 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced the availability of its newest on-demand webinar: 10 Tips to Prepare Your Channel for 2015. Featuring recognized channel experts Heather K. Margolis, president and founder of Channel Maven Consulting, and TreeHouse CEO Erich Flynn, the webinar offers best practices, insights, real-world examples and actionable tips about how to best engage with partners and prepare channel programs that ultimately build stronger partner relationships, and enable them to grow revenue.

Having defined channel program goals in place when entering a new year is crucial, but before new plans and goals are put into action, it's critical to ensure last year's program performance is evaluated, said Flynn. This starts with taking a look at what was achieved last year, where the program may have fallen short, and how the channel may have shifted over the last several months. The 10 Tips webinar will address this and offer more best practices, suggestions and technology that can be implemented to increase channel revenue in the year ahead.

Other tips covered in the webinar include:

  • Review competing programs
  • Update methods of communication with partners
  • Socialize partners
  • Refresh partner data and agreements
  • Review partner goals and establish new ones
  • Ensure sales field is communicating with partners appropriately
  • Review MDF and spending program effectiveness
  • Rethink metrics

Today it is more challenging than ever to get the attention of channel partners, and even more difficult to gain the mindshare of end user customers, said Margolis. At the same time, there are increasingly new vehicles for expanding partner relationships and building loyalty, such as social media and an ever-expanding world of communications vehicles. Tips discussed in the TreeHouse webinar will touch upon both new innovations and industry best practices that give channel marketers plenty of avenues for creating and improving their partner programs.

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About Heather K. Margolis, president and founder of Channel Maven Consulting
Heather Margolis is a recognized channel expert and consultant with a history of leading channel programs for companies including EMC, EqualLogic and Dell. Heather speaks extensively to vendors and solution providers about the importance of adding value and communicating effectively through social media and online engagement. She has launched and managed new channel and communications strategies around the globe. www.channelmavenconsulting.com

To learn more about Reseller View partner relationship management, see Reseller View resources.

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