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451 Research Content Marketing and Marketing Automation Webinar Recording Now Available Through TreeHouse Interactive

For Immediate Release

Recorded Streaming Video Features 451 Research Senior Analyst Matt Mullen Presenting Content Marketing: Where B2C and B2B Marketing Approaches Align

Salt Lake City, Utah — September 25, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, has released a recorded streaming video of a recent webinar featuring 451 Research Senior Analyst Matt Mullen. The webinar, Content Marketing: Where B2B and B2C Marketing Approaches Align, highlights how B2C marketers are adopting B2B marketing approaches as customer purchase behaviors shift toward buying modes where content marketing plays a vital role in influencing spend. The webinar also includes new digital and content marketing research data from 451 Research, released for the first time.

The terms B2B and B2C have been used to distinguish marketing focus as a result of how products are consumed, and the nature of marketing techniques and technology. But as high-value buying behaviors have largely converged, the lines between B2B and B2C marketing approaches are less distinct, and B2C marketers are adopting methodologies and technology that have traditionally been used by B2B marketers.

Mullen's presentation addresses:

  • The coalescence of B2B and B2C marketing approaches as consumer behavior becomes more business-like
  • The importance of integrating organizational and technical infrastructure when it comes to content creation and management, connectivity to customer data resources such as CRM systems, and the ability to manage customers from introduction to (repeat) revenue
  • How ecommerce, analytics and reporting tools can help improve campaign efforts and results, over time
  • The contemporary customer - why digital marketing approaches are important for reaching today's customer

The webinar includes a demonstration of some of the technology and approaches employed by today's marketers for B2B and B2C content marketing automation.

Many digital commerce companies are adopting technologies to support what have typically been B2B marketing approaches, such as automated lead nurturing and content marketing. said Erich Flynn, CEO, TreeHouse Interactive. In this webinar, analyst Matt Mullen highlights trends in digital marketing and defines key considerations when building and automating content marketing campaigns that will successfully engage today's customer and increase sales.

About Matt Mullen
Matt is a Senior Analyst, Social Business, for 451 Research, where his primary areas of focus are digital marketing and customer acquisition technology. Prior to joining 451 Research, Matt was an analyst with Real Story Group, following a lengthy career in and around the content management software industry.

451 Research, a division of The 451 Group, provides critical and timely insight into the competitive dynamics of innovation in emerging technology segments.

Content Marketing: Where B2B and B2C Marketing Approaches Align
Presenter: Matt Mullen, Senior Analyst, 451 Research
September 18 at 1 p.m. Eastern

View Webinar Now

To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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@451Research @MattMullenUK #contentmarketing & #marketingautomation webinar streaming video available @treehousei

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