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451 Research Senior Analyst Matt Mullen Will Discuss Key Considerations for Successful Digital Marketing in TreeHouse Interactive Webinar on Content Marketing

For Immediate Release

Mullen Will Highlight How B2C Is Adopting B2B Marketing Approaches for Greater Business Gain and Why Content Marketing Is Important for Reaching Today's Customer

Salt Lake City, Utah — September 11, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, will present the next webinar in its series Content Marketing Mechanics, on September 18 at 10 a.m. PDT/1 p.m. EDT. The webinar, Content Marketing: Where B2B and B2C Marketing Approaches Align, will feature 451 Research Senior Analyst Matt Mullen, and highlight how B2B marketing approaches are becoming increasingly adopted in B2C marketing for greater business gain. He will also share, for the first time, new digital and content marketing research data from 451 Research.

B2B and B2C marketing have been largely separated into two different camps over the years, as a result of how products are consumed, and the nature of marketing techniques and technology. With the advent of social media and the evolution of marketing automation and content marketing, marketing in general is becoming increasingly one-to-one focused. As a result, the lines between B2B and B2C marketing approaches are less distinct, as B2C marketers adopt methodologies and technology that have traditionally been aimed at the B2B market.

Mullen's presentation will address:

  • The coalescence of B2B and B2C marketing approaches as consumer behavior becomes more business-like
  • The importance of integrating organizational and technical infrastructure when it comes to content creation and management, connectivity to customer data resources such as CRM systems, and the ability to manage customers from introduction to (repeat) revenue
  • How ecommerce, analytics and reporting tools can help improve campaign efforts, and results, over time
  • The contemporary customer - why digital marketing approaches are important for reaching today's customer

"With digital marketing becoming more prevalent in the B2C world, many commerce companies are adopting technologies to support what have typically been B2B approaches, such as online lead nurturing, content marketing and the automation of these components," said Erich Flynn, CEO, TreeHouse Interactive. "This webinar will assess trends in digital marketing and the key considerations for successfully building marketing campaigns that will engage today's customer and ultimately increase sales."

The Treehouse Interactive webinar series Content Marketing Mechanics features leading analysts and experts in the content marketing field who will discuss best practices for building content marketing campaigns that yield maximum results.

Content Marketing: Where B2B and B2C Marketing Approaches Align
Presenter: Matt Mullen, Senior Analyst, 451 Research
September 18 at 1 p.m. Eastern

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About Matt Mullen
Matt is a Senior Analyst, Social Business, for 451 Research, where his primary areas of focus are digital marketing and customer acquisition technology. Prior to joining 451 Research, Matt was an analyst with Real Story Group, following a lengthy career in and around the content management software industry.

451 Research, a division of The 451 Group, provides critical and timely insight into the competitive dynamics of innovation in emerging technology segments.

To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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