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A10 Networks Extends its Salesforce CRM to the Channel with Impartner to Accelerate Indirect Revenue

For Immediate Release

Global leader in application networking and security turns to Impartner's Partner Relationship Management solution to automate channel operations and drive channel growth

With Impartner PRM, A10 Networks' channel teams use Salesforce interface to manage their indirect sales — without having to learn a new interface

Silicon Slopes, Utah — November 16, 2016 — When application network and security leader A10 Networks set out to relaunch its global partner program, the company knew it needed to provide partners with a great partner experience that matched the sophistication of the new Affinity™ Partner Program they were launching. Plus, they were looking for a solution that would seamlessly integrate with its Salesforce CRM, and would provide partners with industry-leading deal registration, submit requests for partner marketing funds and training programs. For A10 Networks, the choice was Partner Relationship Management (PRM) leader Impartner, the industry's most award winning PRM solution. A new video case study on A10 Network's use of Impartner's PRM solution is available here.


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In making the choice for a new PRM solution, Lisa Varnell, A10 Networks channel marketing programs manager, said Impartner was the only one who offered all the features the company was looking for. Impartner provides our Affinity partners with the ability to truly engage with us around deal registration and the other key programs they find most critical, and they can see immediately what's pending and what's been denied, she said, adding that since the new program and Partner Portal was rolled out to its channel partners, the company has seen increased engagement from partners, and growth in the partner community every quarter, generating pipeline and closing deals. It was also important that we chose a vendor who could support us globally, given the fact that our partner network is worldwide.

I have to say, Impartner makes my job easier, adds Varnell. It allows the channel team to focus on the right channel partner at the right time. To have a successful partner program for any partner organization, you need to be able to actively engage with your partners in real time, you need to know what your partners are doing, and you need to have insights into your partners' pipeline for your solutions. It is critical to your organization's success. Impartner gives us that insight and helps A10 drive value to our Affinity partners every day.

As you start using it, you really appreciate the flexibility and integration with Salesforce, and for me, that's key, Varnell adds. I work in our portal every day, but the data is integrated into Salesforce, so our channel and field sales organizations can view what the channel partners are submitting without having to learn a new interface. Our decision to go with Impartner was the right one.

To learn more about how A10 Networks uses Impartner's PRM solution to power their partner portal, click here. To see more case studies, and learn more about how Impartner can help corporations accelerate their indirect revenue, visit the company's website

A10 Networks and Affinity are trademarks of A10 Networks, Inc., and used with permission.


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