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EMEA Market For Partner Relationship Management Solutions Catches Fire; PRM Leader Impartner Expands into Fast Growing Region

For Immediate Release

Impartner taps proven tech-market builder Philippe Ortodoro to lead the expansion

New solution disrupts partner relationship management industry worldwide by transforming partner portals in 30 days

Salt Lake City, Utah — July 2, 2015 — SaaS Partner Relationship Management (PRM) technology leader, Impartner, (formerly known as TreeHouse Interactive) today announced it is expanding its operations to EMEA to meet increased market demand for technology solutions that help companies generate more revenue and profitability through indirect sales channels. Impartner has tapped tech-market builder Philippe Ortodoro as senior vice president of EMEA to build a region-wide network of partners to sell the company's award winning solutions. Impartner has recently introduced Impartner PRM, the industry's first partner portal solution that can be deployed in 30 days.

This expansion is a key part of our strategy to expand our investment and support what is incredibly dynamic demand, both from partners who would like to sell our products through the channel and from end users looking to differentiate their business with an enterprise-grade PRM solution, said Impartner CEO Joe Wang. With the launch of Impartner PRM, we only expect the market opportunity to accelerate. Impartner PRM uses a three-step process that makes choosing, purchasing, and implementing a PRM system simple and quick. It removes the barriers that have kept companies from transforming their partner portals and igniting their indirect channel sales.

Leading independent analyst firms agree that a strong PRM solution and an easy-to-use partner portal is key to attracting and retaining partners. Principle analyst with Forrester Research Tim Harmon wrote, Partners regularly report to Forrester that the ‘transacting business’ element of their vendor relationships is the most burdensome to them and is the one thing that causes them to shift their investments and wallet share to other vendors. Given that partners closely associate ease of doing business with your channel IT systems, if your partner loyalty is waning, it's time to reinvest in a more robust, modern PRM capability. i

In EMEA, Impartner's solutions will be sold primarily through partners. Impartner is looking for a set of highly qualified partners to help us deliver our transformational software to companies who want to ignite their sales through indirect channels, said Ortodoro, detailing several highlights of working with Impartner, including:

  • Strong and increasing end user demand
  • Highly scalable product, relevant to companies of all sizes
  • Access to lucrative professional services
  • Subscription model with generous recurring revenues

iPartner Relationships Need Their Own Management System, Forrester Research; Tim Harmon, August 20, 2013

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