Frost & Sullivan Lauds Impartner's High-quality Partner Strategy in the Global Partner Management Solutions Market
For Immediate Release
PRM optimizes the revenue generation potential of indirect partner channels and builds a robust synergy between companies
Recognition comes as Impartner doubles its new customer base year over year, and first-quarter growth soars over 200%
Mountain View, California — May 10, 2016 — Based on its recent analysis of the partner management solutions market, Frost & Sullivan recognizes Impartner with the 2016 Global Frost & Sullivan Award for Customer Value Leadership in the Partner Management Solutions Market. Impartner has already proven the value of its partner relationship management (PRM) solutions by helping customers achieve a double-digit return on investment (ROI). Its success in an area with relatively low end-user awareness but significant growth potential is a testament to Impartner's ability to implement industry best practices and build enviable brand equity. A full copy of the Frost & Sullivan write-up on Impartner is here.
Impartner's main focus is demonstrating the ROI of premium PRM solutions. Businesses can improve their management of customer channels with its intuitive PRM software solutions and create much more profitable partner relationships.
Impartner's efforts have gone a long way in altering end users' perceptions regarding PRM solutions. Once considered an obligatory expense, customers now acknowledge the value of partner management solutions in generating indirect revenue opportunities. Impartner's professional portal development solutions are emerging as an intuitive solution for identifying secondary revenue streams and helping eliminate the need for less effective do-it-yourself (DIY) portals.
Impartner's turnkey Channel Management solutions allow partners to build a symbiotic relationship and establish more partner loyalty than is possible with DIY solutions, said Frost & Sullivan industry analyst, Brendan Read, noting that businesses with PRM software stand to capture an incremental $8 to $9 million in additional revenue from their indirect channel.
Impartner's solutions enable both partners and suppliers to grow their end-customer bases, build customer stickiness, and increase sales and revenues.
Within the United States, Impartner uses a direct sales business model and key strategic partnerships to target companies that have not yet recognized their potential with a partnership strategy. After consulting with potential customers, Impartner builds a professional partner portal that helps businesses capture up to 80% value that their DIY deployments fail to harness. Impartner presents several options for portal deployment, ranging from a turnkey solution with a complete range of features that can deploy in as few as 30 days, to fully customized and branded portals that may take a couple of months to deploy.
Impartner further educates the customer on ways to fully leverage its premium PRM platform. The superior customer experience yields improved ROI and guarantees customer loyalty. While Impartner does sell direct outside of the United States, the primary go-to-market strategy is to employ indirect channels.
Impartner's unique hybrid-tenancy architecture incorporates the best of both multi-tenant and single-tenant functions. It hosts all portal functions in a multi-tenant enabled, cloud-hosted, back-end application, but exposes the customer through a partner-facing, single tenant portal. While the single-tenant front-end portal supports a personalized partner experience with pixel-perfect branding, the multi-tenant back-end portal provides industry-leading security and functionality. As new features and security updates need to be applied only once, the solutions ensure feature consistency and a superior customer ownership experience.
As businesses must constantly adapt to remain competitive, creating strong relations with key stakeholders and partners is critical. Impartner offers a solution that allows businesses to seize untapped revenue opportunities, noted Read.
Although PRM is a relatively new concept that has yet to gain widespread awareness, 86 percent of partners base their partnership decisions on the portal presentation. Impartner's best-in-class solutions have already proven their worth among adopters.
We're not only incredibly honored by this recognition, we're also excited to see a leading analyst firm like Frost & Sullivan recognize the increasing criticality of PRM in accelerating indirect sales, said Dave R Taylor, Impartner chief marketing officer, noting that in the face of explosive growth in market demand for the company's PRM solutions, Impartner has doubled its new customer base year over year and grown a staggering 200 percent in the first quarter alone.
This Award is further validation that with the help of a powerful PRM, companies can turn their partners into organizations that are critical and predictable contributors to the bottom line and a key competitive differentiator.
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers and has a focus on improving the ROI that customers make by using its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
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