Global SaaS Partner Relationship Management Leader Impartner Opens London Office; Further Strengthens EMEA Presence
For Immediate Release
New office follows company's recent expansion in EMEA to capitalize on exponential growth in SaaS applications and demand for turnkey Partner Portal solutions
Silicon Slopes, Utah — October 19, 2015 — SaaS Partner Relationship Management (PRM) technology leader Impartner today announced it is further expanding its operations in EMEA to include a London office. The move comes as Impartner strengthens its global presence to keep pace with the worldwide market demand for SaaS based solutions, which are growing five times faster than on-premise applications,* and demand for PRM technologies, which are critical to accelerating indirect sales.
The combination of the growth in SaaS technologies and the demand for PRM is truly a one-two punch that's driving our rapid expansion, said Impartner Chief Marketing Officer Dave R Taylor.
Nimble companies are realizing that SaaS applications allow them to snap on what they need to their IT infrastructure and move on, and both resellers and end-users are driving the demand for next generation PRM solutions, which are critical to accelerating indirect sales. There is truly disruption at all levels in the market, and this extension of our operations ensures we can take advantage of those opportunities and meet market demand where our customers are.
In EMEA, while Impartner does sell directly to end-users, their solutions are sold primarily through indirect partners. As the company expands, they are looking for highly qualified partners to help deliver their transformational software to companies who want to ignite their sales through indirect channels. Key highlights of working with Impartner include:
- Strong and increasing end user demand
- Highly scalable product, relevant to companies of all sizes
- Access to lucrative professional services
- Subscription model with generous recurring revenues
A recent article in CRN UK further emphasized how
as a service technologies are driving the growth and focus of resellers in the UK and around the world. The publication cited an industry study listing No. 1 risk of obsolesce for value-added resellers (VARS): failure to diversify their portfolios to include as-a-service solutions.**
The time is now for VARS to ensure their product portfolio is diversified and robust, stressed Impartner EMEA SVP Philippe Ortodoro.
Continued economic growth in the UK means even greater opportunity for UK-based VARS to broaden their portfolio and ensure they take full advantage of the fast-growing SaaS market, he said, noting that Impartner PRM is the industry's ONLY solution that can be deployed in 30 days using the company's easy, three step Velocity process.
End users and partners interested in Impartner's solutions should contact Impartner for more information here.
*IDC, Worldwide SaaS and Cloud Software 2014-2018 Forecast and 2013 Vendor Shares, July 2014