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Impartner Expands Partner Ecosystem: Global Channel Consultancy Gorilla Corporation Signs on; Will Offer Imparter as its Exclusive PRM Vendor

For Immediate Release

Gorilla joins growing list of Impartner channel partners worldwide focused on meeting exploding market demand for Partner Relationship Management solutions

Silicon Slopes, Utah — June 3, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced that it has signed on worldwide channel consultancy Gorilla Corporation as part of its expanding channel program. The addition of Gorilla to Impartner's growing list of channel partners tracks with the trend in corporations across the globe which are building out their indirect channels to scale their revenue.

Impartner's channel expansion is led by Impartner Senior Vice President of Sales and Strategic Alliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas.

In 2016, the slow burn of the PRM market has fully caught fire as investing in a contemporary Partner Portal has become table stakes for Channel Chiefs, who are under increasing pressure to accelerate indirect sales, said Rogers. With 86 percent of partners now making decisions on the vendors they are going to work with based on the Partner Portal, and data showing companies with a commercially available SaaS PRM earning an average of $9 million more a year in incremental channel revenue,* the PRM purchase decision has moved to 'when,' not 'if.' The addition of a world-class partner like Gorilla will help us continue to meet that demand in the market.

To drive your channel's success means to be able to offer a state-of-the-art customer journey to your partners—a journey that nearly always begins with the Partner Portal, said Carlo Brayda, CEO of Gorilla Corporation. A partner-centric portal plays a key role in the way vendors are perceived by the channel. Impartner PRM allows unprecedented control for vendors, while adding value to its partners without intruding. We're excited to be partnering with the leading pure play SaaS PRM vendor to expand this critical market and help customers manage the relationship with their partners from a single, enterprise-class, fully featured partner portal that is user friendly, secure and flexible.

As part of its partnership with Impartner, Gorilla will service North American, Europe and Latin American markets, and will turn to Impartner PRM exclusively to offer its clients partner onboarding, deal registration, co-branded lead generation, MDF management, CRM integration, pipeline management, reporting and analytics. Impartner's modular structure enables Impartner PRM to tackle all the major needs of a strong channel program with the ability to cater to the specific needs of each customer, Brayda said.

Companies wanting to join Impartner's channel program, should contact partners@impartner.com.

About Gorilla Corporation
Gorilla Corporation delivers game changing revenue growth for technology companies. Gorilla has been central to Channel Expansion and Optimization globally for over 20 years. Constantly innovating, developing best in class strategy and tactics, Gorilla deploys Channel Teams to recruit and manage partners to decrease the vendor cost of sales, time to revenue and increase market and channel coverage. Gorilla also conducts global channel marketing including Concierge solutions. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.

Proven methodology, solid technology, leadership and customer satisfaction are at the core of Gorilla's practice. Based in Downtown San Francisco, Dallas Texas, Palo Alto California, Mexico City, Nairobi Kenya and Barcelona Spain. Contact +1 415 829-4245 (Americas Main), +34 93 344 32 61 (EMEA Main). www.gorillaict.com.

 

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