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Impartner Powers Global Partner Portal for Workfront, the SaaS leader in Marketing Work Management

For Immediate Release

New video case study highlights how Impartner's Partner Relationship Management solution 'gets the tool out of the way of the work' for Workfront and their worldwide network of Partners

Salt Lake City, Utah — August 20, 2015 — As organizations worldwide work to conquer the chaos of excessive email, redundant status meetings and disconnected tools, companies like cloud-based Enterprise Work Management solutions provider Workfront have grown rapidly through both direct and indirect sales channels. To support Workfront's worldwide network of channel Partners with a Partner Portal that provides a seamless customer experience, they turned to another fast-growing SaaS company, Impartner, which specializes in Partner Relationship Management (PRM) software. A new video customer case study of Impartner's work with Workfront is featured here.

It was so good for us to be able to have Impartner take care of the operational basics of our partnering so we could get on with our true business of growing, scaling, and reaching those partnerships that were absolutely necessary for us to grow as a company, said Ed McGarr, Workfront's director of partnerships and alliances, as he talked about the company's implementation of Impartner's PRM solution.

Another piece that I considered very strongly in choosing a PRM, was our vision toward the future, continued McGarr. Our company has grown to be a global company. We wanted the ability to grow and scale our Partner ecosystem where and when we needed to. Equally important was the perfect blending of the Partner Portal with the branding elements and user experience of our corporate website — and simply put, Impartner nailed it.

Workfront is on the forefront of companies who are realizing that the quality of the experience they create for their Partners has to match the quality of their products, or they're at risk competitively, said Dave R Taylor, chief marketing officer of Impartner. Our PRM solution helps ensure Workfront's Partners get the information they need, when they need it, and the company has the insights they need into their Partners' performance so they can optimize programs and drive better collective business results.

Watch the Impartner/Workfront video case study here.


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About Workfront
Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit or follow us on Twitter @Workfront_Inc.

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@impartnerprm Powers Global Partner Portal for @Workfront_Inc, the SaaS leader in Marketing Work Management

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