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Impartner Puts Power Over Partner Portals in the Hands of Communicators, Not IT Pros

For Immediate Release

New Impartner CMS solution consumerizes editing and maintaining Partner Portals, making them as easy to update as a word processing document

Groundbreaking Impartner-engineered template language makes every field a variable, letting companies provide an unprecedented level of customer personalization

Silicon Slopes, Utah — September 15, 2015 — Global SaaS Partner Relationship Management (PRM) leader Impartner continues its march to consumerize the technology behind Partner Portals by allowing the content creators within organizations to edit and maintain the portal, versus IT professionals. Impartner's new Content Management Solution (CMS) is the first in the PRM industry to offer an inline WYSIWG editor that makes editing and positioning portal content as simple as a standard word processing program. Plus, Impartner's groundbreaking new Momentum™ template language makes virtually every field a variable, allowing companies to create an unprecedented personalized experience for their partners. Impartner CMS is included in all versions of Impartner's PRM solutions.

2015 is all about the customer experience. Customers have come to expect that the websites they visit know them, know their likes and what they're interested in, and have fresh, relevant content, said Dave R Taylor, chief marketing officer of Impartner. The power of Impartner CMS is that the communications team for the first time has in their hands the tools to continually update portal content without the struggle of having to go through IT. Plus, because EVERY field can be a variable, the partner experience can be personalized at a very granular level, all of which provides a differentiating customer experience.

This simple, consumerized experience delivered by Impartner CMS follows the company's recent launch of Impartner PRM, which allows companies to get a Partner Portal up and running in 30 days with the company's easy, three-step Velocity™ process.

These kinds of changes are critical to the PRM market as it continues to run full steam into mass market adoption, Taylor said. Technologies often spin in the early adoption phase until someone can make it simple enough that it can truly be accepted by the general market. That's the case with PRM and what we're focused on at Impartner. First, we disrupted the industry's expectation for how long it takes to get a new Partner Portal up and running, and now we're giving the average communicator power over the content in their portal, without yet one more hand-off. This is the simplicity our customers are demanding and what's driving our company's explosive growth in the industry.


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