Impartner's Partner Relationship Management Solution Helps LogRhythm Drive Partner Engagement
For Immediate Release
New video case study breaks down how Impartner PRM technology automates LogRhythm's partner program, allowing its channel teams to focus on driving strategic relationships
Silicon Slopes, Utah — September 21, 2016 — When LogRhythm, The Security Intelligence Company, launched a search for a new partner relationship management solution, it had a very specific list of requirements: drive engagement with its rapidly growing, global partner network; help educate and drive use of LogRhythm partner marketing programs; develop a partner portal that reflected corporate branding and messaging; and finally, meet the company's stringent vendor software security requirements. LogRhythm chose Impartner's PRM technology, the industry's largest and most award-winning, pure-play SaaS solution.
In a new case study launched today which details that journey, LogRhythm's Director of Global Channel Marketing, Ed Cepulis, said meetings with Impartner executives were key in ensuring the launch was successful.
We were able to tell them what we were trying to accomplish, and they were truly concerned with what we were trying to do, Cepulis said.
They listened and came back with demos, and it was a very interactive process. That interaction and the relationship we built with the team was invaluable in our ability to deploy successfully.
Since the launch, Cepulis said the most important thing about the portal is how it has allowed the team to shift its focus.
Externally, we've allowed our channel account managers to spend more time really building strategic relationships with our partners and having deeper discussions, instead of spending time discussing administrative tasks, Cepulis said.
Internally, the conversation is now not about 'how do we update the portal,' but rather how can we do more marketing, how can we build a blog, and how can we automate even more of the partner onboarding activities that have been manual?
Cepulis said that for any vendor to work with LogRhythm, it must first be evaluated by the company's LogRhythm Labs, which is staffed with cyber security experts and helps its customers resolve cyber security incidents.
LogRhythm Labs put Impartner's solution to the test, and it passed with flying colors, Cepulis said.
Not all vendors pass, and we've had some that have failed pretty significantly.
The change to LogRhythm's business since launch, says Cepulis, has been immediate and significant.
In our last quarterly business review with the channel team, the consistent theme was clear, 'it's amazing what one quarter has done — and it was based on the implementation of the portal,' he said.
We've been able to brand it as a LogRhythm portal, and it looks like our other assets and provides partners with a consistent experience. We're able to keep it updated and current with the latest resources, the latest content and the latest news, so we are able to create a sense of urgency and a sense of engagement with our partners. I would strongly recommend Impartner.
To watch the LogRhythm/Impartner case study, click here. To learn more about Impartner and how the company has helped other leading corporations like A10, Asigra, Carbon Black, Fortinet, Ixia, National Instruments, Tegile and Workfront harness the power of their partner networks, visit www.impartner.com.