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Managed Cloud Leader Rackspace Collaborates with Impartner to Strengthen Channel Partner Experience

For Immediate Release

Rackspace on leading edge of predicted shift of B2B companies from homegrown to commercially available Partner Relationship Management solutions

Silicon Slopes, Utah — February 26, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced the availability of its newest on-demand webinar, Why Not to BYOP (Build Your Own Portal); Key Learnings From Real World Customer Experience, featuring Rackspace Director of Global Partner Program and Strategy Chris Rallo and Impartner Chief Marketing Officer Dave R Taylor. In the webinar, Rallo chronicles the Rackspace journey from building its own Partner Portal to using Salesforce's CRM platform to build a PRM solution and to ultimately turning to Impartner's PRM technology to provide an out-of-the-box, world-class Partner Portal for its network of more than 3,000 partners worldwide.

As part of our continual effort to upgrade our partners' experience and continue to accelerate our channel growth, we initially turned to our internal IT team to develop a new portal with the thinking that we would have more control over our branding, Rallo said in the webinar. We were quickly reminded that Partner Portals are not our core competency—delivering managed cloud services is. And although we then turned to the Salesforce platform, it's not an out-of-the-box PRM and requires a systems integrator to install. We ultimately turned to Impartner's turnkey PRM solution. The implementation process was seamless, and in just a few months, versus years, we were up and running with no disruption to our partner ecosystem.

The Rackspace journey is a common one. In fact, in a key finding in a November 2015 report, Predicts 2016: CRM Sales, Gartner predicts that channel organizations will focus on improving partner channel revenue performance through implementing commercially available partner relationship management applications.

In the report, Gartner continues, Although commercially available PRM applications have been on the market for nearly 20 years, many organizations have built their own PRM toolsets during this time to complement their channel sales approach. These toolsets are fragmented and found across different roles and functions within the channel organization of a brand maker's organization without supporting a 'one source for all' strategy.

We feel the experience of Rackspace and the fragmented structures Gartner outlines in its report are absolutely key drivers of the dramatic growth we're seeing in the PRM industry, Taylor said. Both Rackspace and Impartner share a deep passion for excellent customer support, and it's incredibly rewarding for us to see our PRM technology help companies like Rackspace continue to elevate the experience they can deliver to their partners.

To view the Rackspace webinar on the use of Impartner's technology to transform its Partner Portal, click here.

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