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New Impartner Newsletter Featuring Gartner Research Highlights Dramatic Surge in Growth of Partner Relationship Management Industry

For Immediate Release

Number of global partners signing into Impartner's PRM solutions has accelerated 90 percent in one year, climbing past 2 million partners worldwide

Impartner sees its growth tracking with the Gartner Hype Cycle for CRM Sales, which projects PRM reaching main street adoption in less than two years and scores its benefit rating as 'high'

Silicon Slopes, Utah — October 28, 2016 — Global Partner Relationship Management (PRM) Leader Impartner today released a newsletter featuring Gartner research that focuses on helping customers more fully understand and take advantage of channel technology solutions, the market for which has exploded in growth in the past two years. The number of partners signing into Impartner's multi-award winning PRM solutions alone has accelerated by 90 percent in the past year and has climbed to more than 2 million users worldwide as leading corporations turn to out of the box PRM solutions like Impartner's to accelerate their indirect revenue. The newsletter is here.

This is the year that channel tech takes its place as a peer alongside marketing and sales technologies as corporations realize that PRM's ability to help them truly manage and harness the power of their channel partner networks makes it is as critical to their business success as any other solution they can add to their technology stack, said Dave R Taylor, chief marketing officer of Impartner. We believe the growth in our customer base and our partner users absolutely tracks with what we're seeing in the July 2016 Gartner Hype Cycle for CRM Sales, 2016 which shows PRM reaching main street adoption in less than two years and rates its benefit rating as 'high.' We couldn't be more excited about the market traction we see for this transformative technology.

Additional Gartner research quoted in the newsletter also includes the firm's perspective on the PRM market from its Gartner's Predicts 2016: CRM Sales report.1 A key finding was that, Channel organizations will focus on improving partner channel revenue performance through implementing commercially available partner relationship management (PRM) applications, and also recommended, Include commercially available PRM applications in your channel sales strategy as a sustainable source of competitive differentiation.

Corporations who are struggling to scale their channel programs on spreadsheets without the use of automation and create contemporary partner experiences without a world-class partner portal are falling behind their competitors who are, adds Taylor. We're excited to release this PRM overview and further help educate the market on how today's advanced PRM solutions provide companies with the visibility and the partner engagement they need to change the game for their channel operations and ensure they are the vendor of choice against the competition.

 

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1 Gartner, Predicts 2016: CRM Sales, 16 November 2015, FOUNDATIONAL 24 August 2016

 

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